January 22nd, 2012, 13:35
Tampa digital partners with hdra to produce off road racing telecast
High Desert Racing Association (HDRA) premiere event of 2012,
The Redline at Stateline, to be produced for network television distribution
TAMPA, FL—January 20, 2012—Tampa Digital, a visual communications company, today announced that it is partnering with The High Desert Racing Association to produce network television coverage of The Redline at Stateline, the first of five events on the HDRA 2012 season calendar. This debut event, to be held at Primm, Nevada on January 27th through 29th, will feature competition in a dozen heat races for hundreds of off-road racing competitors. The video coverage of the event will be edited for broadcast on a leading cable network, with specifics to be announced shortly. Tampa Digital and HDRA will be working together to secure domestic and international distribution of the entire HDRA series.
Tampa Digital’s coverage of the HDRA events will combine high-definition trackside cameras with numerous on-board point-of-view shots, as well as footage provided by an aerial helicopter platform. These dynamic shots will convey the drama of desert competition, as well as the stunning speeds of driving at the limit over and across sand, dirt and rock.
“Off-road racing is a unique motorsport, and it will be a challenge to bring the grit and glory of desert racing to the viewer,” noted Tampa Digital Producer Tom Gee. “Our goal is to demonstrate that there is more to off-road racing than what is typically seen in stadium events.”
While the high-performance machinery is fascinating, the goal of the Tampa Digital broadcast will also be to discover the unique individuals who confront the challenge of racing in the wild. “Within our diverse range of network properties, Tampa Digital has always been proud to be able to demonstrate the human element,” said Mike McKown, Vice President of Broadcast at Tampa Digital. “The storyline of each race is both people and performance.”
Further details of the HDRA broadcast package will be released in the following weeks, including the specifics of the network partnership, airdates and times.
High Desert Racing Assn. (HDRA) is a professional off-road racing organization based in Las Vegas, NV. HDRA currently sanctions off-road racing events in both Nevada and California. Their 2012 schedule includes five races ranging from 10-12 mile multi-lap DesertCross courses all the way to a 500-mile long distance cross-country desert race.
High Desert Racing Assn. was founded by Walt Lott in the mid- 70’s, and soon became one of the premier off-road sanctioning bodies in the sport. After Mr. Lott’s untimely passing, the organization underwent several transitions and faded from the desert racing scene in the 90’s.
HDRA was re-introduced to the desert racing scene in late 2011 by long time desert racing enthusiasts Roger Norman, Robert Gross and Ken Flippin. Together with a core group of other experienced desert racing personnel, HDRA is committed to move desert racing to new dimensions. Their focus is desert racing FOR RACERS...BY RACERS.
About Tampa Digital
Tampa Digital is an innovative integrated services enterprise dedicating full services for visual communications worldwide. The company produces creative and collaborative solutions for both long-form and short-form broadcasts as well as live web streaming programming. Some of the company’s network broadcast and live webcast productions include the Air National Guard H1 Hydroplane Series, the UIM World Championship, the Offshore Powerboat Association Ocean Racing Tour, the Ford Ironman Series, Ironman 70.3 Series, and International Ironman Championship events. Other Tampa Digital productions include the Purina Incredible Dog Challenge, Purina Dog Shows, Purina Pet Comedy Challenge; Tampa Digital also delivers a wide array of original development for social networking sites, commercial and industrial projects, corporate communication tools, as well as offering 2D/3D/motion graphics, web programming and design. For more information and a sample of our clients’ complete visions, you must visit www.tampadigital.com. We are located in historic Ybor City, the burgeoning creative hub of Tampa, FL. Let’s think together. Become a Fan of Tampa Digital @ http://tinyurl.com/TampaDigitalFan.
January 22nd, 2012 13:35
Membership in the largest desert racing community has its advantages
- Participate in Forum Discussions
- Send and Receive Private Messages
- Maintain Public Photo Albums
- Access to Groups
- User Profile in our Social Network
- Increased Access to more Sub Forums
- Reduced Online Advertisements
Join our community today