Now that HDRA show has aired...Opinions??

[Ol' Curmudgeon]

Buying advertising in El Centro is different than buying in a major market.

(sarcasm alert) "Gee, thanks, Captain Obvious! We could have never noticed that without your superpowers!"

There's not really a need for all of the extra data gathering, it would cost you more than the advertising.

I knew an advertiser with that attitude. He died after his bankruptcy. If you don't know the effect and impact of a promotional or advertising campaign, you could be throwing away money with every buy.

... the audience is pretty narrow, its shooting fish in a barrel.

Targeted marketing is far more effective than the shotgun approach you suggest, and aren't we discussing widening that audience to the general public? NASCAR and NHRA did not become national names by appealing only to their rabid fans.

I think the numbers your asking for would not impress potential sponsors...

I did not suggest they be presented to ANY sponsor, potential or not, but for such facts to be gathered to help HDRA use its advertising/promotional budget most effectively.

Did you really think I was suggesting those seeking sponsorship should include the details of HDRA's media buys in their sponsorship proposals?

What on Earth would put that idea in your head? Roger asked what we thought of the TV advertising for the HDRA Plaster City Event, that's what I'm discussing.

You're suggestion re: co-op advertising has merit. Discount Tire used to do it with the original ADRA a couple decades ago. Sure didn't hurt Discount.

Tell your dad "Dusty"* says "Howdy!"

* that's what the Tuscon contingent called me (at least to my face ) a quarter century ago when I was actively reporting for DUSTY TIMES on a monthly basis.

[SPONSOR]

Membership in the largest desert racing community has its advantages - Participate in Forum Discussions - Send and Receive Private Messages - Maintain Public Photo Albums - Access to Groups - User Profile in our Social Network - Increased Access to more Sub Forums - Reduced Online Advertisements Join our community today

[dan200]

Roger asked what we thought of the TV advertising for the HDRA Plaster City Event, that's what I'm discussing.

I think he wanted input on the commercials themselves too. And i dont think anyone has commented on that.

I have to pack for Speedworld, who ran commercials here locally for this weekends event. Its gonna be hot as hell out there but I bet, for whatever reason, the stands will be packed.

[Ol' Curmudgeon]

Interestingly enough I actually did read what you wrote.

But apparently with little comprehension. For example, I asked that you move this tangental discussion to VM's. You didn't, I am.

Check your VM's.

[Ol' Curmudgeon]

And i dont think anyone has commented on that.

We'll get there. I, for one, need more info before I comment on ad content. I'm trying to get the tangentalists to move to VM's, so we can.

(Note to mods: would you prefer I just report all the derogotory posts as harassing, and if so, what action will be taken? Please send any responses via VM. Thanks!)

[pappawheely]

How about some Playboy Bunnys or Hooters girls in the Wide Open cars? Nascar wouldn't stand a chance against that.

[sirhk100]

We'll get there. I, for one, need more info before I comment on ad content. I'm trying to get the tangentalists to move to VM's, so we can.

(Note to mods: would you prefer I just report all the derogotory posts as harassing, and if so, what action will be taken? Please send any responses via VM. Thanks!)

Outta curiosity, how is the breathing up there on your high horse? (oh goly gee, please don't report me!)

[AZ45]

(sarcasm alert) "Gee, thanks, Captain Obvious! We could have never noticed that without your superpowers!"



I knew an advertiser with that attitude. He died after his bankruptcy. If you don't know the effect and impact of a promotional or advertising campaign, you could be throwing away money with every buy.



Targeted marketing is far more effective than the shotgun approach you suggest, and aren't we discussing widening that audience to the general public? NASCAR and NHRA did not become national names by appealing only to their rabid fans.



I did not suggest they be presented to ANY sponsor, potential or not, but for such facts to be gathered to help HDRA use its advertising/promotional budget most effectively.

Did you really think I was suggesting those seeking sponsorship should include the details of HDRA's media buys in their sponsorship proposals?

What on Earth would put that idea in your head? Roger asked what we thought of the TV advertising for the HDRA Plaster City Event, that's what I'm discussing.

You're suggestion re: co-op advertising has merit. Discount Tire used to do it with the original ADRA a couple decades ago. Sure didn't hurt Discount.

Tell your dad "Dusty"* says "Howdy!"

* that's what the Tuscon contingent called me (at least to my face ) a quarter century ago when I was actively reporting for DUSTY TIMES on a monthly basis.

It's Tucson, not "Tuscon".

Even though I quoted you, I wasn't neccessarly arguing with you. I usually don'r have time to read complete threads, I just jump on the bandwagon at the end take jabs at the most vulnerable(except for dan200). My point is that the numbers at an off road race in El Centro probably wont impress anyone, so you need to use the best pieces of it for your own marketing. Its not rocket science to find off road guys in El Centro. I'm thinking the forum readers dgaf about ratings and how advertising decisions are made, they just want to know how it will help them pay for their hobby. A NASCAR event attracts a wider demo in much larger media areas, so the polls you mention are more effective.

I think a billboard on I-8 would make as much sense as anything.

If you know who I am and have sold advertising in Arizona, you probably also know there’s a reasonable chance we won’t be bankrupt anytime soon because of our poor marketing decisions.

[J Prich]

I'm over the internet sword fight. I think the celebrity dela could have some legs, especially considering how nicely it stacks up with Roger's arrive and drive program. Even if for starter's its just a matter of getting one of these reality show guys to do an episode, that's a start. I also still contend that internet content delivery is the future. Whether it be via social media or iTunes/Youtube, I think there is a market there that the racing community as a whole still hasn't fully exploited.

[down4glamis]

TOP GEAR USA already did an arrive and drive at at the LOORS series. it didnt end to well for the superlite or for Rutlidge! Was cool TV but i dont think it made people interested in short course after the way it was presented.

[J Prich]

TOP GEAR USA already did an arrive and drive at at the LOORS series. it didnt end to well for the superlite or for Rutlidge! Was cool TV but i dont think it made people interested in short course after the way it was presented.

Maybe I'm a glass half full guy but I would like to think that if they can make a a popular series about storage units, alligator hunting, dancing pre teens, etc, there has to be a way to make THIS work! I don't think people have a deep seated love for their local air conditioned storage units and didn't grow up with a special fondness for alligators. People don't have to love or even like off road racing, they just have to be drawn in enough to watch.

All of these reality shows thrive on the personalities, conflicts, etc, no so much the core subject at hand.