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Jim Beam to quit NASCAR

Discussion in 'Pavement Racing' started by bpthirteen, Sep 24, 2009.

  1. bpthirteen

    bpthirteen Active Member

    Joined:
    Nov 17, 2001
    Location:
    San Clemente, CA.
    Jim Beam to quit NASCAR


    One day after Jack Daniel's announced it was leaving NASCAR, Beam Global Spirits and Wine Inc., maker of Jim Beam bourbon, announced Tuesday it will not extend its sponsorship with Robby Gordon Motorsports beyond this season and will not return to the NASCAR Sprint Cup Series in 2010.

    The company says it plans to focus its marketing resources on other platforms.

    Jack Daniel's announced Monday it would not extend its sponsorship with Richard Childress Racing's #07 team. Brown-Forman, Jack Daniel's parent company, and Beam entered NASCAR in 2005 when NASCAR lifted its sponsorship ban on distillers.

    “It was a difficult decision to transition away from being a NASCAR Sprint Cup Series team sponsor,” said Bill Newlands, president of Beam Global Spirits and Wine U.S.

    “We always take a hard look at our marketing resources and how we can best interact with legal-purchase-age consumers. After an extensive review of our marketing strategy, we have come up with new alternatives to fuel growth for Jim Beam in 2010.”

    The company will continue its sponsorship of the team and owner/driver Robby Gordon for the remainder of this season.

    “Jim Beam has been a great partner for the past five years,” Gordon said. “I would like to thank them for their support through the years.

    “They have been with me since we started the team in 2005, helping build our Cup team and aiding in its success.”
     
  2. Mumzy

    Mumzy Well-Known Member

    Joined:
    Nov 15, 2006
    Location:
    Orange, CA now in Dutchess County New York
    dude the race is over and you are lining up to start.........sorry old news
     
  3. jeff

    jeff Super Moderator

    Joined:
    Apr 1, 2001
    Location:
    California
    I don't follow NASCAR so this was news to me.

    Aloha
     
  4. pdailey

    pdailey #billsson

    Joined:
    Jan 15, 2007
    Location:
    Carlsbad, CA
    Same here
     
  5. michael_loomis

    michael_loomis Babe

    Joined:
    Jun 27, 2001
    Location:
    Murrieta, Ca.
    Its all right there in the silly season thread. :)

    I got ur back Mumz! :D
     
  6. DEZERTSUB

    DEZERTSUB Straw Man

    Joined:
    Feb 26, 2007
    Location:
    SoCal
    LMAO, I'm sorry to the die-hard Robby fans out there, but I couldn't help but laugh when I read this. Did I miss something??? Where is all the 'success'????
     
  7. michael_loomis

    michael_loomis Babe

    Joined:
    Jun 27, 2001
    Location:
    Murrieta, Ca.
    They are turning a profit arent they? seems to be funding his other racing endeavors quite well of it... It doesnt say NASCAR success!
     
  8. FlyHiFlyLo

    FlyHiFlyLo Ace Mechanic

    Joined:
    Dec 9, 2003
    Location:
    North Mexico
    Screw Jim Beam their booze tastes like crap... It's about as smooth as 36 grit sandpaper. Thanks for the millions to our driver tho! LOL
     
  9. DEZERTBOUND

    DEZERTBOUND Active Member

    Joined:
    Jan 31, 2006
    Location:
    Ventura County, Ca.
    ....yea, its a little ruff. Ice cold is the only way I could put/keep it down. With JB and JD pulling their add money out of NASCAR are they getting ready for a price war? Will the new add's be poster's of bums on a bench?....Could my dream of Robby and Mickey's beer hooking up finally come true:rolleyes:

    ......PS I know green race cars, bad luck......
     
  10. Rhinestone Cowboy

    Rhinestone Cowboy Can i ban pdailey?

    Joined:
    Mar 23, 2005
    Location:
    PitB's Mom's house
    Who wants to take a bet that within the next 3 years we see a huge shift in large corporate marketing head into the X-Games or X-generation? Any takers?
     
  11. FlyHiFlyLo

    FlyHiFlyLo Ace Mechanic

    Joined:
    Dec 9, 2003
    Location:
    North Mexico
    I don't think RG's cars need to be green for that. Ha ha
     
  12. movindirt

    movindirt Wham Spore

    Joined:
    Apr 15, 2005
    Location:
    Pacific Grove
    Ummmm I belive Mr. Gordon already runs green on his cars... Monster.... :D
     
  13. DEZERTBOUND

    DEZERTBOUND Active Member

    Joined:
    Jan 31, 2006
    Location:
    Ventura County, Ca.
    ....that was like stripes, not enough too really change luck. Now JR put just enough green on to do it.:rolleyes:
     
  14. movindirt

    movindirt Wham Spore

    Joined:
    Apr 15, 2005
    Location:
    Pacific Grove
    Hahahaha

    But Mountain Dew is sooooooo good! ;)
     
  15. DEZERTBOUND

    DEZERTBOUND Active Member

    Joined:
    Jan 31, 2006
    Location:
    Ventura County, Ca.
    .....I have my best people on this getting Robby and Mickey's beer hooked up.
    (drunk ass off-roaders inc). This would look cool on the hood of his car. To bad they are owned by Miller:(

    Guess will just have to be happy with the mega bucks they send too the "Desert dirt dog racing":rolleyes:
     

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  16. RG1Baja

    RG1Baja Member

    Joined:
    Nov 20, 2004
    Location:
    Henderson, Nv
    Bottom line is they were a great sponsor for Robby. But no worries, Robby pulls off sponsorship's.
     

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