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2013 VP RACING FUELS CALENDAR AND “PIT CREW PIN-UP” POSTER NOW AVAILABLE

2013 VP RACING FUELS CALENDAR AND “PIT CREW PIN-UP” POSTER NOW AVAILABLE
Timely Stocking Stuffers for Race Fans

SAN ANTONIO, TX (December 5, 2012) VP Racing Fuels today introduced two new promotional posters for 2013. They include its traditional VP Calendar along with a new illustrated “Pit Crew Pin-Up” poster, both of which are available online at vpracingfuels.com and should light up the eyes of any race fan who finds them under the Christmas tree later this month.
Over the years VP’s annual calendars have become a sought-after collector’s item, decorating the walls of garages, pits and other work spaces across the U.S. and around the world. Historically featuring photographs of beautiful female models, the 2013 calendar is no exception. It features the stunning and exotic Jennifer Gonzalez, an avid race fan as well as former Miss Taiwan USA, actress and cover model for FHM and other national magazines.
“We’re very pleased to have Jennifer as our 2013 calendar model and spokesperson,” said Alan Cerwick, president of VP Racing Fuels. “We had the pleasure of working with Jennifer at two recent trade shows in the VP Racing Fuels booth and found her personality and wit as appealing as her beauty.” More information about Jennifer is available online at jgmodeltalent.com.
While VP’s calendar features photography, VP’s new “Pit Crew Pin-Up” poster tapped the talents of Midwest-based artist, Jennifer Janesko. Janesko’s work can be viewed online at janeskofineart.com and has been displayed in galleries around the country, popular magazines such as Maxim and Playboy, feature films and national television shows.
For VP’s Pit Crew Pin-Up poster, Janesko rendered a stylized female image with a VP-themed retro look in homage to iconic pin-up posters of the past. The painting was conceived in the context of VP’s recently launched retail branding program and its expansion into consumer market segments.
“In talking with petroleum distributors and C-store owners about our retail branding program, we emphasize that VP is not an oil company or large refiner, so we don’t have to act like one,” said Cerwick. “That plays out in the manner in which we serve our customers as well as our marketing strategy. Our Pit Crew Pin-Up poster is a perfect example of marketing materials a conservative oil company could never consider.”
VP’s 2013 Calendar and Pit Crew Pin-Up poster can be ordered online at vpracingfuels.com and are free, except for a nominal shipping and handling fee. Since quantities are limited, fans are encouraged to order early. For fans of original artwork, the original painting from which the 2013 Pit Crew Pin-Up was printed is 24 x 36” mixed media on canvas and is available for purchase by contacting Jennifer Janesko directly.
VP Racing Fuels is best known as the World Leader in Race Fuel Technology, fueling champions in virtually every form of motorsports on land, sea and air since 1975. VP is the Official Racing Fuel of NHRA Championship Drag Racing, American Le Mans, World of Outlaws Sprint Cars and Late Model Series and Rally America, among more than 60 VP-sponsored series and sanctioning bodies.
In addition to race fuels, VP’s product line includes VP Small Engine Fuel, formulated specifically for 2-cycle and 4-cycle portable gas-powered equipment and VP PowerMaster hobby fuels for R/C Racing. More information is available online at VPRacingFuels.comVP-SEF.com or PowermasterFuels.com.

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