March 22, 2011, Felton, Calif. – Desert Dingo Racing announced today that BRØKINBØNZ® Clothing, an injury based line of clothing and accessories, is sponsoring the team’s 2011 race season.
BRØKINBØNZ is providing the team with customized t-shirts, hoodies and accessories based on the number bones each team member has broken.
“I broke a leg in two places at the 2009 Baja 1000 and fractured a rib during a high speed rollover at the VORRA Hawthorne 225,” said team co-founder Jim Graham. “It was a no-brainer for us to partner with BRØKINBØNZ. People love to talk about how they’ve injured themselves.”
Each t-shirt and hoodie is custom printed with the BRØKINBØNZ logo and your personal fracture fraction – the number of bones you’ve broken out of the 206 in the human body.
“I founded BRØKINBØNZ to celebrate the little piece in all of us that just isn?t quite right,” said company CEO Julie Sampson Tarbush Aspinall. “Let’s face it, sometimes things just don’t work out the way we planned. The clothing line celebrates pain and creates dialogue among people of all walks of life.”
Other accident-prone team members include logistician Seth Schrenzel (eight ribs, elbow, shoulder), driver/paint and graphics Shawn Kovach-Long (two ribs, forearm, wrist) and driver/fabricator Scott Anderson (wrist).
About BRØKINBØNZ® Clothing
BRØKINBØNZ® Clothing is one of the first of a new trend in clothing customized to the individual. You tell us how many bones you have broken out of 206 and we will put it on your clothing. If you broke three then your FRACTURE FRACTION™ is 3/206. If you haven’t broken a thing, then your Fracture Fraction is 0/206. Either way it works! Define your Fracture Fraction? 0/206…1/206…2/206…206/206. For more information call 760-947-6535 or visit online http://www.brokinbonz.com.
About Desert Dingo Racing
Desert Dingo Racing is a team of high tech professionals based in Santa Cruz and Silicon Valley who campaign a 1969 VW Beetle in off road races in the U.S. and Mexico. They are the official World Diabetes Day race car and the team raises money for diabetes education and awareness programs sponsored by the International Diabetes Federation. To learn more, visit http://www.desertdingo.com.