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Healy Newspapers, Frontera, La Crónica now running twice-monthly ‘SCORE International News’ columns

ENSENADA, Mexico—Coordinated by SCORE Mexico Liaison Juan Tintos, two prominent newspapers in Baja California, Mexico have begun running insightful SCORE International News columns written by SCORE CEO/President Roger Norman. Healy Newspapers are running the column, which debuted this past Tuesday in the Frontera and La Cronica periodicals. They will appear in the print edition of each newspaper as well as the social media platforms of the two papers every other Tuesday.

    The columns run in Spanish with Norman’s photo and are entitled Noticias de SCORE International.

BIG OPPORTUNITY

     “This is a major, first-of-its-kind opportunity for SCORE and we are grateful and enthusiastic for all that these columns represent,” commented Tintos, who has served a total of 12 years in two separate stints as the Baja California Secretary of Tourism. “Roger (Norman) has embraced this unique opportunity for SCORE, especially this year as we celebrate the 50th anniversary of the iconic SCORE Baja 1000. To have these columns presented both in print and through the digital platforms of Periodicos Healy represents our ability to present news about SCORE, the SCORE World Desert Championship and our SCORE desert racers in a very informative and positive way.”

NUMERO UNO

     In this week’s first SCORE International News, Norman thanks Healy Newspapers for allowing SCORE to have this prestigious and unique opportunity as well as mentioning that SCORE has produced these massive desert races for over 40 years in Baja California.  This first column also presents a recap of the successful 2016 SCORE World Desert Championship and a little taste of what is in store for SCORE in 2017 including double purses for 2017 SCORE season class point championships.

     The premier column also breaks down all of the advancements SCORE has made in recent years including in the areas of security and safety and the safety manual prepared by the office of the Baja California Secretary of Tourism.

     It also speaks about the priority and importance SCORE has placed on its relationships with the government of the state, region and locally as well as private sector representatives.

NUMERO DOS

     The second SCORE International News column on Feb. 21 will review the results of great Mexican national teams in SCORE races as well as share much of the initial information regarding the season-opening 31st annual SCORE San Felipe 250.

     A new element in these columns will feature historical notes regarding the SCORE Baja 1000, the Granddaddy of all Desert Races.

     Here are the links to Feb. 7 SCORE International News column…

     SCOREInternationalNewsinFrontera –  SCOREInternationalNewsinLaCronica

SCOREstory

     SCORE International was founded in 1973 by the late Mickey Thompson and headed by Sal Fish from 1974 until Roger and Elise Norman purchased SCORE on Dec. 20, 2012. SCORE continues as the premier sanctioning body in the sport of desert racing. SCORE races feature classes for Pro and Sportsman cars, trucks, UTVs, motorcycles and quads competing in the internationally-televised four-race SCORE World Desert Championship.

SCOREscope

     The four-race 2017 SCORE World Desert Championship and for the second time all four are being held in Baja California, Mexico. Here is the 2017 SCORE World Desert Championship schedule:

·         31st SCORE San Felipe 250, March 30-April 2, San Felipe, Mexico

·         49th SCORE Baja 500, June 1-4, Ensenada Mexico

·         Rosarito Beach 21st SCORE Desert Challenge, Sept. 14-17, Rosarito Beach, Mexico

·         50th SCORE Baja 1000, Nov.14-18, Ensenada, Mexico to La Paz, Mexico

CBS SPORTS NETWORK

     For the last three years, all races in the four-race  SCORE World Desert Championship, along with the special SEMA SCORE Baja 1000 Experience and qualifying for the SCORE Baja 1000 from Las Vegas Motor Speedway have aired in the USA and Canada on the CBS Sports Network.  The spectacular shows have featured not only SCORE Trophy Truck coverage, but also top action and highlights from many other classes of trucks, cars, UTVs, motorcycles and quads.

     Capping off the 2016 broadcast season, the SCORE Baja 1000 broadcast on CBS Sports Network aired as a full two-hour special for the second straight year.

     CBS Sports Network is available across the country through local cable, video and telco providers and via satellite on DirecTV Channel 221 and Dish Network Channel 158. For more information, including a full programming schedule and how to get CBS Sports Network, go to www.cbssportsnetwork.com.

SCORE SPONSORS…

     Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, Bud Light-Official Beer, King Shocks-Official Shock Absorber, Axial R/C-Official R/C Vehicle, CBS Sports Network-Official Television Partner, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.

     SCORE Associate Sponsors: PCI Race Radios, 4 Wheel Parts, Coca Cola, The Satellite Phone Store, Satellite Del Norte, Instant Mexico Auto Insurance, CETTO Vineyards.

     Additional SCORE Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Baja California Sur State Government, Baja California Sur Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.

     Rosarito Beach SCORE Desert Challenge Special Partners: Ayuntamiento de Playas de Rosarito, Cotuco de Playas de Rosarito, Comite de Mercadatecnia Playas de Rosarito.      

     For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.

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