The Lucas Oil Totally Off Road Radio website gets a little Attitude!

Fond du Lac, WI (August 4, 2010) –

With the unique and exciting style of Jim Holthus from TORR, it seemed only a natural fit to partner with Jeff Lenz from Attitude Motorsports Marketing to create an edgy and unconventional website. Lucas Oil Totally Off Road Radio is all about reporting and interviewing those involved with the high-flying, awe-inspiring action of Off Road Racing. “This is the greatest form of motorsports today, there is nothing more exciting out there for fans and competitors alike! I love being involved with this form of racing” said Jim from TORR.

“We were looking to enhance our site and give it a fresh edge. Working with Jeff from Attitude Motorsports Marketing in the past, I knew he was the guy for the job. He’s outdone himself again with our new website!” said Jim from TORR. He went on to say “Jeff gave me a sneak peak at the E-Pack he was creating for our marketing package and I was blown away at the concept. This is going to change the way racers present their proposals to sponsors forever.”

“Being around this industry for a long time, I’ve seen my share of exciting and innovative concepts change the Motorsports Industry for the better. Everything from better safety equipment and flying cameras, to increased TV packages. It all helps to increase exposure to this sport. Let’s face it, websites and great marketing materials are no different and are necessary if we are going to continue to increase sponsor and fan awareness,” said Jim, “it’s the same reason we changed up our site.”

TORR has been around for years, and with the support of their partners; Lucas Oil, Slime, General Tire, Bully Dog & Race-Dezert, they will continue to bring you the best of Off Road Racing. They have interviewed everyone from NASCAR’s Robby Gordon to rookies arriving for their first desert race. With 11,000 regular visitors to the site and growing, you can continue to expect fun and colorful interviews on TORR for years to come.

For more information on the Lucas Oil Totally Off Road Radio Show, visit www.torrshow.com.

For more information on Attitude Motorsports Marketing, visitwww.attitudemotorsports.com.