Press Releases

OPTIMA Text2Win Campaign

OPTIMA® Batteries Announces New Power Play Text-to-Win Promotion through September 30, 2011
Consumers Can Text or Scan On-Pack QR Code for a Chance to Instantly Win One of Hundreds of Great Prizes from Performance Automotive Power Brands

OPTIMA® Batteries, a leader in high-performance automotive and marine batteries, today announced its new 2011 retail promotion that is designed to benefit automotive enthusiasts as they gear up for an action-packed season of high-powered events. Beginning July 1, 2011 consumers will find OPTIMA RedTop® and YellowTop® products with a specially designed on-pack sticker, and will be given an opportunity for text-to-win one of hundreds of prizes instantly from leading automotive aftermarket brands.

OPTIMA_LOGO“This Text-to-Win program is designed to demonstrate OPTIMA Batteries’ commitment to supporting the lifestyle of performance automotive enthusiasts, and drive a two-way conversation between the brand and our customers while they’re shopping the category at our retail partners,” said Cam Douglass, director of product development and marketing for OPTIMA Batteries. “We like to reward people who spend time learning about batteries and our product in general. We know that the more time people spend educating themselves on the differences in batteries, the more likely they are to choose the Ultimate Power Source.”

When consumers enter the text-to-win code (or scan the QR code that is also provided) they can instantly win prizes from highly-sought-after brands like Superwinch, Red Line Synthetic Oil, K&N Filters and Holley. The promotion will run through September 30, 2011.

To learn more about OPTIMA Batteries and to find your nearest retailer, please visit http://www.optimabatteries.com/. You can also visit OPTIMA on-the-go using your iPhone, Android or Blackberry device for helpful tips on charging, battery care and maintenance and product information at http://www.optimabatteries.com.

Comments

Leave a Reply

Search
Featured Video
Event Schedules
Jul 24-26 CODE - Kendal Motrix Gran Prix
Jul 25-26 GRC - Detroit, MI
Jul 30-02 WRC - Finland
Jul 31-01 Ultra 4 Sturgis Offroad Blowout
Aug 01-02 LOORRS - Baja International Short Course
Aug 02 FORE - Baja Challenge
Aug 04-05 TORC - Buffalo Chip PowerSports Complex
Aug 12-15 BITD - Vegas to Reno
Aug 15 GRC - Washington, DC
Aug 15-17 TORC - Bark River International Raceway
Aug 20-23 WRC - Germany
Aug 22-23 LOORRS - Wild West Motorsports Park
Aug 27-29 Rally America Ojibwe Forests Rally
Aug 28-30 Ultra 4 VORRA Fallon 250
Aug 29 LOORRS Regional - Round 6 Glen Helen
TV Schedules
Jul 25 LOORRS - Rounds TBD CBS 2:00 pm
Jul 26 LOORRS - Rounds TBD MAV TV 2:00 pm
Jul 26 LOORRS - Rounds TBD MAV TV 5:00 pm
Jul 26 LOORRS - Rounds TBD CBS Sports 8:00 pm
Jul 26 SCORE Baja 500 CBS Sports 9:00 pm
Aug 02 LOORRS - Rounds TBD MAV TV 2:00 pm
Aug 02 LOORRS - Rounds TBD MAV TV 5:00 pm
Aug 02 LOORRS - Rounds TBD CBS Sports 8:00 pm
Aug 02 SCORE Baja 500 CBS Sports 9:00 pm
Aug 09 LOORRS - Rounds TBD MAV TV 2:00 pm
Aug 09 LOORRS - Rounds TBD MAV TV 5:00 pm
Aug 09 LOORRS - Rounds TBD CBS Sports 8:30 pm
Aug 10 TORC - Battle at the Chip NBC Sports 3:30 pm
Aug 15 Red Bull Hare Scramble - Red Bull Signature Series NBC 4:30 pm
Aug 16 LOORRS - Rounds TBD MAV TV 2:00 pm
%d bloggers like this:
christmas-czarist