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POTTS RACING ANNOUNCES ADDITION OF JESSE JAMES TO ITS RACING FAMILY

West Coast Choppers CEO Committed to Full 2011 Lucas Oil Off Road Racing Series Schedule

SCOTTSDALE, ARIZONA – October 4, 2010 – Potts Racing announced today that it has signed West Coast Choppers Chief Executive Officer and noted television personality Jesse James to race for its team for the full 2011 Lucas Oil Off Road Racing Series schedule.

“We are excited to have Jesse with us and we are confident that he will bring us several podium finishes in 2011,” said Potts Racing team owner Craig Potts. “Potts Racing is looking forward to having Jesse on board not only for his past racing experience but his desire to prove himself as a premiere Pro 2 driver.”

Jesse has committed to the entire 2011 Lucas Oil Off Road Racing Series as well as two additional races in Crandon, Wisconsin. He will be accompanied by fellow Potts Racing drivers Craig Potts, Curt Potts, Cole Potts and Mike Mastro (of nationally known Mastro’s Restaurants). Along with the Lucas Series, Potts Racing will also race their Trophy Truck in the SCORE and Best in the Desert off-road racing leagues. Potts Racing is based in Scottsdale, Arizona with offices in Las Vegas, Nevada.

In addition to founding the world-famous West Coast Choppers, Jesse has been host of the long-running Discovery Channel series Monster Garage, as well as the recent Spike TV hit Jesse James is a Dead Man. He is also the publisher of the quarterly Garage Magazine.

“I’m at a point in life where all I want to do is race,” said Jesse James, when asked about this new chapter in his life. “I’m ready to commit to this sport 100% and prove myself as a real competitor. I am thankful Potts Racing has given me the opportunity to be part of their team.”

For media information or sponsorship opportunities, please contact Nick Mazzio at (480) 862-5765. Further information on Potts Racing can be viewed on its website at www.pottsracing.com.

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