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Rockstar Energy Drink and Lucas Oil Products Forge National Motorsports Alliance



Corona, Ca. (January 25, 2010) – Today, Lucas Oil Products and Rockstar Energy Drink have finalized an agreement that brings the Rockstar Energy brand into the complete spectrum of Lucas Oil motorsports endeavors. Rockstar Energy Drink is also named “The Official Drink” in each of the involved series. The properties that encompass this program include: the Lucas Oil Off Road Racing Series, Lucas Oil Late Model Dirt Series, Lucas Oil Pro Pulling League, Lucas Oil ASCS Sprint Car Dirt Series, Lucas Oil Drag Boat Racing Series and newly renamed Rockstar Energy Modified Racing Series.

“This unprecedented partnership unites the excitement of the lifestyle branding of Rockstar Energy with our deep involvement in the motorsports culture nationwide,” said Lucas Oil Products Executive Vice-President, Bob Patison. Patison continued, “With a strong presence in national and worldwide event broadcasts combined with on-site activation, this complete program gives Rockstar an all inclusive package that extends beyond the more traditional marketing efforts commonly engaged in by the energy drink segment. We are thrilled to have them alongside us as a partner.”

Through this comprehensive initiative, Rockstar Energy will reach a broad range of consumers with their innovative branding philosophies and aggressive marketing programs. In addition to significant television branding elements throughout broadcasts on CBS, NBC, SPEED, Versus, Outdoor and Mav-TV, Rockstar will be seen on-site at a wide range of these motorsports events nationwide with product sampling teams, models and give-a-ways promoting their unique lifestyle to a new audience. To further enhance their presence, Rockstar will support a competitive Rockstar Energy Drink branded team in each of the various series.

Rockstar Energy Drink Vice President, Marketing Frank Guernsey spoke on the new venture. “Lucas Oil Products has seen phenomenal growth through the utilization of a variety of diverse motorsports properties. The development of their in-house studio and production facilities has established Lucas Oil as an industry leader in motorsports programming. With this new endeavor focusing on grass roots racing, we are eager to see Rockstar Energy Drink in the hands of people that may not have yet discovered our product. With Lucas Oil Products leading the way, we are confident that Rockstar will reach an exciting new audience.”

About Rockstar Energy Drink
“ROCKSTAR is the world’s most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles – from athletes to rock stars.
ROCKSTAR ENERGY DRINK is available in 13 amazing flavors: Original, Sugar Free, Zero Carb, Juiced Mango Orange Passion Fruit, Juiced Guava, Juiced Pomegranate, Tropical Punched, Punched Citrus, Roasted Mocha, Roasted Latte, Roasted Light Vanilla and our two new flavors Recovery Lemonade and Rockstar Energy Cola.
ROCKSTAR ENERGY SHOTS are available in Wild Berry and Tropical Punch flavors. Rockstar Energy Gum is available in Iced Mint and Iced Orange.
ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Canada, Australia, Austria, Belgium, France, Ireland, New Zealand, Japan, Germany, Switzerland, Finland, Spain, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.”
For more information about Rockstar Energy Drink, please visit www.rockstar69.com

About Lucas Oil Products
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the number one selling fuel treatment and additive products manufacturer in America and Canada. Lucas Oil Products has long been directly involved in the American racing industry at all levels through multiple vehicle sponsorships and racing events.

For more information about Lucas Oil Products, please visit www.LucasOil.com

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