SHORT COURSE PIONEER JACK FLANNERY INDUCTED INTO OFF-ROAD MOTORSPORTS HALL OF FAME
September 30, 2009 by
Greg Krasnow
Filed under
Featured, News
The Off-Road Motorsports Hall of Fame Annual Awards Ceremony was held on August 22nd at the National Automobile Museum in Reno, NV. Although Jack Flannery was unable to attend, nearly 40 Flannery family members were there to represent him.
“Those up on the Inductee Wall are the greats of our sport… People like Malcolm Smith, Parnelli Jones, Rod Hall, and Mickey Thompson. The Off-Road Motorsports Hall of Fame is truly enriched by those 2009 inductees who will join them.” said Bob Bower, Executive Director of ORMHOF. He continued, “We had people from all over; just under 100 of them. There were about 40 in the Flannery contingent, most from Wisconsin, but also other states. From Montana was the J.N. Roberts clan. And from California, Arizona, and Baja came the supporters of Harold Soen. It was the most emotion filled ceremony we have experienced. At the start of the program there were three groups in the room, one for each inductee. At the close of the evening there was but a single group. Each group reached out to the others. Each celebrated, each became transformed, and each embraced the joy and sorrows shared by all.”
The decision was made that Mr. Flannery was to be honored in person, so Bower and ORMHOF Trustee KJ Howe, made the trip to Crandon for the 40th Anniversary Borg Warner World Championship Off-Road Race®, a nationally televised event featuring the best of the best racers in the premiere Pro 4X4 class. This event also was to be Rounds 9 and 10 in the TRAXXAS TORC Series.
On Sunday, September 6th, with over 40,000 in attendance, Jack Flannery stepped up to the Podium along with 45 family members for a brief presentation. The Jumbotron lit up with a video documentary* describing Jack as, “The first powerhouse privateer in short-course racing; an expert in all aspects of the sport from track and truck design to serving as an ambassador to sponsors and fans, Jack was a fierce competitor, but the hospitality shown to his West Coast rivals and rising off-road stars helped bridge the gap and unify the sport across the Country.”
More from the video:
“We’re all from the same community, we’re all good friends and we’re just out here trying to hammer first place…I guess it was my turn.” said Flannery in a post race interview.
“Jack Flannery was the King of Crandon. He owned it…he owned the records, he owned the trophies. And for a guy like that, a champion who’d invite someone like me out, who was going to try to take that away from him; that says a lot about the character of Jack Flannery.” Curt LeDuc
“Jack set some pretty high standards and even though I had been doing it for quite a while, Jack was probably some of my most fierce competition that I ever dreamed of at Crandon.” Walker Evans
Flannery’s race resume is long and impressive. In 1991, Jack secured a factory sponsorship from Chevrolet, quite effectively launching the Chevy Thunder Truck Team. Jack gave Chevrolet their money’s worth with 9 wins in 10 races that year, capturing the championship in the SODA Heavy Metal Class. Add to that, 6 SODA/ESPN Championships, 2 wins and one second place finish at Pike’s Peak, a win at SCORE’s 1991 Inaugural short-course race in Phoenix, The Borg Warner Cup 1996, Governor’s Cup in 1997 and 1999, and CORR Pro 4 Championship in 1998. He also traveled west to race the Mickey Thompson Series at Riverside and twice raced the MINT 400.
The House That Jack Built
Crandon International Raceway is all about the Flannery Family. More than 600 volunteers come out each year to help, many named Flannery. General Manager, Cliff Flannery, (Jack’s brother), is the undisputed busiest man in off-road racing. During events, Cliff will be seen driving a grader, front-end loader, water truck, track support vehicle (up righting the rollovers and towing the breakdowns), restocking the food and beverage booths and offering directions, help, advice and hospitality to the patrons, media and volunteers.
Race Director of 35 years Jake Flannery, (Jack’s Cousin), took us on a slow lap around the course in our rental car, “This thing ain’t made for off-road but this won’t hurt it”. Jake knows the track well, describing every turn, bank, whoop, the good lines, the bad lines and even the composition of the dirt / clay mixture (water retention is important). We also toured the famous campground area that they call Jurassic Park. “It gets a little crazy at night here, you’ll see things that you’ve never seen before for sure.” he said.
There was little talk of politics, money, sponsorships and the different promoters in the business. Feeling as if I were forcing the issue, I finally asked about the sponsorship wars. Jake brushed it off as “BS” and said, “What’s next year? If you don’t have a yellow car you can’t race against red ones or what?”
They just want to race here at Crandon… it’s not about the money. This was evident in an unsolicited comment made by Cliff Flannery regarding a recent offer they received from a group to buy the track. “It’s not ours to sell; it belongs to the people of Crandon. They started it; they volunteer every year to run it, it’s theirs, not ours. It really has no value without them.”
Jack Flannery is in a race against cancer right now. In a testimonial to his strength and courage, family members donned T-shirts bearing Jack’s name and car number on the back and the words “WHAT A RIDE” on the front in bold caps. The emotion and support for Jack was evident everywhere at this event. We wish Jack, his family and the wonderful people of Crandon, Wisconsin the very best and can’t thank them enough for making us a part this incredible, once in a lifetime experience.
From the documentary video, another post-race comment by Jack:
“Even when you can’t go anymore, you got to pick yourself up and keep going, even if you only make a lap. This time I made it all the way, I got the checkered flag and I’m tellin’ ya’, I feel great.”
*Video produced by Crandon Raceway and Steve Weiss Clubhouse Productions






