Yokohama Tire Wins HDRA Season Opener
Cameron Steele victorious on Geolandar A/T-S® R tires FOR IMMEDIATE RELEASE Media Contact: Bill Groak, PCGCampbell, 424/903-3640, bgroak@pcgcampbell.com FULLERTON,...
Trophy Truck Teams Rush to Compete for World Championship of Desert Racing
Reno, NV With the recent news of Roger Norman acquiring the SCORE Desert Series and the formation of a World Championship of Desert Racing, Trophy Truck...
Coleman Motorsports Takes SNORE 1600 Championship
Laughlin, NV Coleman Motorsports had a simple strategy for winning the SNORE class 1600 championship; take a great car and drive it as fast as possible....
2012 BajaBound Moto BAJA Beach Bash
65 moto riders join Desert Assassin’s Kingpin Cameron Steele and JCR’s 11-Time Baja 1000 Champion, Johnny Campbell, for an adventure ride through...
Ready to Race: Yokohama Tire’s 2012 Motorsports Program Revs Up
FULLERTON, CA (Feb. 28, 2012) – “Let the racing begin!” That’s the word from Andrew Briggs, Yokohama Tire Corporation’s (YTC) director of product...
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE...
Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires FOR...
On-Board with Monster Energy at LOORS Rounds 11 & 12, Speedworld 2011
Monster Energy presents: On-Board with Monster Energy at LOORS Rounds 11&12, Speedworld 2011. The Monster Energy team attacked Speedworld Off-Road...
X’s and O’s Marks New Yokohama Tire Corporation TV Commercial
FULLERTON, CA (Sept. 19, 2011) – Following up its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire Corporation is rolling...
Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
FULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge...
Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns
FULLERTON, CA (Sept. 8, 2011) – Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment...
Yokohama Tire Corporation Launches All New ‘Customer First’ Web Site
FULLERTON, CA (June 8, 2011) – Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com...
Yokohama Tire Corporation Rolls Out New TV Ad
FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic...
Yokohama Drivers Get Three Podium Finishes in Lucas Oil Off-Road Racing Opener
FULLERTON, CA (March 23, 2011) – Yokohama Tire Corporation-sponsored drivers combined for three podium finishes at the Lucas Oil Off-Road Racing Series...
Monster Energy’s Cameron and Heidi Steele at the 2011 SCORE San Felipe 250
If there were a King and Queen of off road, Cameron and Heidi Steele would be it! The Monster Energy and Desert Assassin sponsored duo charged...
Yokohama Tire Corporation-Sponsored Heidi Steele Wins SCORE San Felipe 250
FULLERTON, CA. – (March 14, 2011) – Yokohama Tire Corporation-sponsored Heidi Steele captured her first race of the season, winning the Class 6 title...
