Yokohama Tire’s Cameron Steele Wins Again in Lucas Oil Race
FULLERTON, CA (Sept. 25, 2012) – Led by veteran off-road racer Cameron Steele’s second victory of the season, Yokohama Tire Corporation (YTC)-sponsored...
Yokohama Tire Presents an Inside Look at Heidi Steele
FULLERTON, CA. – (July 13, 2012) – The return of five-time off-road champion Heidi Steele to pro racing after giving birth to her first child is...
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Takes 2nd at Baja 500
FULLERTON, CA. – (June 5, 2012) – In her first race of the season, Yokohama Tire Corporation-sponsored off-roader Heidi Steele returned in style,...
Yokohama Tire Corporation-Sponsored Heidi Steele Returns to Action at SCORE Baja 500
FULLERTON, CA. – (May 29, 2012) – Heidi Steele is back. The Yokohama Tire Corporation-sponsored off-road driver – and defending Class 6 SCORE (Southern...
Yokohama Tire Corporation’s Cameron Steele Wins Pro Buggy Class at Lucas Oil Race
FULLERTON, CA. – (April 24, 2012) Yokohama Tire Corporation-sponsored Cameron Steele won his first Lucas Oil Off-Road Racing Series event of the year,...
Yokohama Tire-Sponsored Off-Roaders Head to Mexico for ‘Roughest Race of the Year
FULLERTON, CA. – (March 8, 2012) – Yokohama Tire Corporation-sponsored off-road racer and Trophy Truck veteran Cameron Steele, along with his Desert...
Ready to Race: Yokohama Tire’s 2012 Motorsports Program Revs Up
FULLERTON, CA (Feb. 28, 2012) – “Let the racing begin!” That’s the word from Andrew Briggs, Yokohama Tire Corporation’s (YTC) director of product...
Yokohama’s New Video Offers Cost-Saving Tips for Buying Tires
FULLERTON, CA (Dec. 20, 2011) – Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new...
Yokohama Tire-Sponsored Off-Road Racer Heidi Steele Wins Class 6 SCORE Championship
FULLERTON, CA. – (Nov. 21, 2011) – Quite a week for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele at the 44th annual Tecate SCORE...
Yokohama Tire-Sponsored Off-Road Drivers Set Their Sights on SCORE Baja 1000 Race
Heidi Steele is looking to clinch another Class 6 championship; husband Cameron shooting for a Trophy Truck win. Both racing on Geolandar® tires FOR...
X’s and O’s Marks New Yokohama Tire Corporation TV Commercial
FULLERTON, CA (Sept. 19, 2011) – Following up its successful “Duck, Duck, Goose” TV commercial launched in March, Yokohama Tire Corporation is rolling...
Yokohama Tire-Sponsored Off-Road Drivers “Steele” Show in SCORE San Felipe Race
FULLERTON, CA. – (Sept. 11, 2011) – It was an exceptional day for the Steele family and Yokohama Tire Corporation at the Tecate SCORE San Felipe Challenge...
Yokohama Tire Corporation’s ‘Tire Tips’ Educational Video Series Returns
FULLERTON, CA (Sept. 8, 2011) – Yokohama Tire Corporation’s consumer-friendly educational video series – “Tire Tips” – is back with a new installment...
Yokohama Tire-Sponsored Heidi Steele Seeks Second SCORE San Felipe Win
FULLERTON, CA. – (Sept. 7, 2011) – Competing in Mexico has been extremely good for Yokohama Tire Corporation-sponsored off-road racer Heidi Steele....
Life in the Fast Lane: Yokohama’s Andrew Briggs Discusses Motorsports Marketing
FULLERTON, CA (June 29, 2011) – Andrew Briggs became Yokohama’s senior manager of motorsports in January and has been running full speed ever since....
Yokohama Tire Corporation Launches All New ‘Customer First’ Web Site
FULLERTON, CA (June 8, 2011) – Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com...
Lucas Oil Off Road Racing Series Celebrates Racing Success For Tire Companies
Contributing to the highly competitive nature of the popular Lucas Oil Off Road Racing Series, which directly contributes to the popularity and overall...
Yokohama Tire Corporation Rolls Out New TV Ad
FULLERTON, CA (April 14, 2011) – Yokohama Tire Corporation (YTC) recently rolled out a high-powered, high-speed television commercial based on the classic...
Go on-board for a ride with the Monster off-road race team
Monster Energy Presents: Go on-board for a ride with The Monster Energy championship off-road race team, during the LOORS season opener in Phoenix, AZ...
Monster does Phoenix!
The Monster Energy championship off-road race team that dominated the 2010 season is back, with new members, more horsepower, and more hardcore racing...
2011 Monster Energy Off-Road Team
The Monster Energy Off-Road Championship Team is back from a dominating 2010 performance, ready to crush 2011! They’ve added two new team members...
