San Luis Obispo, CA, March 26, 2011 - Tap It Brewing Company has announced it will be the primary sponsor on the Geiser Brothers Pro 2 Unlimited Truck firing it up in the Lucas Oil Off Road Racing Short Course Series in 2012.
Tap It Brewing Co., located on California’s central coast, makes fine handcrafted ales artfully brewed in a variety of flavors from bold and intense to cool and refreshing.
Geiser Bros. Design and Development, with over 30 years of experience, is one of the industry’s premier designers and builders of championship off road racing vehicles across all divisions.
“We’re proud to have Tap It Brewing team up with us on our own competition truck and we’re looking forward to a great year,” said Geiser Bros. Racing owner/driver Jeff Geiser. “We finished strong last year and we’re looking forward to carrying that momentum into this season. With the tremendous support of Tap It Brewing, Mickey Thompson Tires, Bullet Proof Diesel and all of our other sponsors we’ve been able to get in additional testing and tuning leading up to the opener and the truck is running great. We’re all looking forward to getting back on the track and reaching the podium in 2012.” added Geiser.
“Our teaming up with Geiser Bros. is a great opportunity for us to introduce Tap It Brewing to off road racing fans and distributors throughout the west ” said Tap It sales manager Robert Garcia. “The shift in American beer tastes continues to head more and more toward micro and handcrafted beers and we see the off road racing arena as a great platform for our brand. We’re definitely looking forward to working with the Geiser Bros. team as the LOORS season gets underway.”
Along with Tap It Brewing, Geiser Bros. team sponsors for 2012 include: Canidae Natural Pet Food Co., Mickey Thompson Tires, Bullet Proof Diesel, Lucas Oil, Impact Race Products, MasterCraft Safety, KMC Wheels, K&N Filters, Fox Racing, Baer Brake Systems, Ron Davis Racing Products and C.R. Designs Custom Paint.
The 2012 LOORS season kicks of March 31 – April 1 at the Firebird raceway in Chandler, Arizona. LOORS brings intense four wheel, door to door action to challenging, fan friendly tracks throughout the Western United States. All LOORS events are taped for National TV broadcasts on CBS Sports, NBC Sports Network, Speed TV and MavTV.