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Wide Open Excursions Open Reno; Roger Norman Joins Company

Irvine, Calif (August 12, 2011) —Wide Open Excursions, LLC is pleased to announce they have joined forces with Roger Norman as an owner and business partner.  Norman played a key role in opening Wide Open Reno at the Tahoe Reno Motorplex on August 1, 2011 and has assumed an investment role with the organization. “Wide Open Reno was such an exciting project that I decided to invest in the entire organization to help propel the brand to new heights, we truly have one of the most unique and exciting products in the adventure travel market and we need the world to know it,” said Norman.

“This is a huge leap forward for our company,” said Brent Fenimore, Managing Director and Vice President of Operations.  “With Roger’s off-road background and his entrepreneurial spirit, we are looking to develop Wide Open into the premier off-road international brand.”  Norman and Wide Open go back a number of years to the 2004 Baja 1000 when Norman claimed a 4th place finish in the Wide Open Baja Challenge class co-driving with Bob Sutton, Rod Millen, and actor Paul Newman. In the 2005 Baja 1000 Roger teamed up again with Sutton, Millen, and Mike “Mouse” McCoy for a first place finish in the same Baja Challenge class.

Norman developed his current Norman Motorsports team to compete in the Unlimited Trophy Truck class at desert races in Baja and the US. Norman’s racing continues with much success including a 1st, 2nd and 3rd overall finish in the Baja 1000 in the last three years and a Mint 400 win among many other reputable accomplishments.  With this partnership, Norman’s Trophy Truck will be proudly branded with the Wide Open logo starting at the upcoming Best in the Desert Vegas to Reno race.

Wide Open Excursions maintains its operations in Ensenada, Mexico and expanded its operations in Cabo San Lucas earlier this year. Wide Open Utah was launched earlier this summer under an agreement with Miller Motorsports Park in Tooele, Utah and most recently opened Wide Open Reno at the Off-Road Mecca known as the Tahoe Reno Motorplex on August 1st.  R. Brent Fenimore, Managing Director / Vice President of Operations; Robert J. Smith, Vice President of Sales and Marketing; and Fred M. Blum, Vice President of Business Development will continue as owner/members in their current roles with Roger Norman stepping in to work with the entire team.

About Wide Open Excursions

Since 1997, WIDE OPEN Excursions has provided more than 17,000 guests and corporate clients with the world’s most unique and adrenaline-filled adventure opportunity. Their vision: To share the joy of high-performance off-road driving and the unspoiled beauty of the Baja peninsula, Utah’s Great Salt Lake basin, and now the Sierra-Nevada mountain range, which were previously accessible only to an adventurous and lucky few.  In 2011, Wide Open has expanded the brand into two other new territories throughout the United States including Florida and Pennsylvania.


Much more than a racing school or follow the leader tour, a WIDE OPEN experience pushes the envelope of an adventure-based vacation. The specially designed Baja Challenge cars provides guests with the performance and safety of a modern desert racer, yet are comfortable enough for anyone to drive.


Wide Open Racing, the competition subsidiary of Wide Open Excursions, provides ride and drive race seats in custom off-road race cars for amateurs and professionals looking to compete in off-road races.  Wide Open’s historic reputation of 100% finish rate since 2007 is quickly becoming its own legend.


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