• Forum membership has its advantages....

2017 Mint 400 Documentary Airs This Sunday at 1pm PST / 4pm EST

The 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires TV Show Airs this Sunday, June 25th on NBC Sports at 1pm PST / 4pm EST
Mad Media-produced off-road action documentary to premiere in over 84 million homes


2017 Mint 400 Documentary Airs This Sunday at 1pm PST / 4pm EST

Monday, June 19th 2017 – San Diego, CA – Motorsports production powerhouse Mad Media, led by directing team “The Martelli Brothers”, today announced the premiere date for their action packed documentary style TV program covering The 2017 Polaris RZR Mint 400 presented by BFGoodrich Tires.

The two hour show will premiere on NBC Sports Sunday, June 25th at 1pm PST/ 4pm EST.



The two hour documentary style show will include feature segments about off-road racers Cameron Steele, Todd Jackson, Jason Voss and the husband and wife team of Wayne & Kristen Matlock, as well as two unique in show pieces on the intertwined history of The Mint 400 and Fox Shox and the Youtheory Racing multi-vehicle team of off-road veteran Harley Letner and rising stars Anthony and Jeff Terzo.



“We’re thrilled to continue showcasing The Mint 400 on the NBC Sports Network. They have lot of incredible programming, including Indycar, NASCAR, Formula 1, Global Rallycross and Motocross, that we want to be in the middle of,” commented CEO and Co-Director, Matt Martelli. “They have a growing reach of over 84 million homes and that’s the type of exposure the sport and industry of off-road needs right now. Additionally we are going to release the entire show on YouTube immediately after the premiere on NBC Sports for the entire planet to watch for free! Our goal has always been to grow the reach of this incredible sport globally!”



The Mint 400 program features the spectacular Mad Media style of stunning action packed cinematography and authentic storytelling. Led by the directing team of “The Martelli Brothers”, Mad Media’s crew of over seventy included ten of the best cinematographers in the business, who utilized a variety of cinematic tools including cineflex helicopters, RED camera systems, DJI drones, and hundreds of GoPro cameras to capture all the action. The Mint 400 program is the most advanced TV production in off-road and has enjoyed uninterrupted broadcast since 2010, reaching hundreds of millions of people in the United States, as well as a massive global online impact.



“There were so many incredible stories at the Mint this year,” stated Mad Media COO and Co-Director, Joshua Martelli. “It was very tough to cut it all down to 2 hours. We had 370 race teams in twenty-five classes all competing for the win! There were epic battles by seasoned racers and new faces like the Diesel Brothers and Jay Leno. It was a great year and our crew was right in the mix while it all unfolded.”

Immediately following the NBC Sports premiere, the 2017 Mint 400 program will be released digitally on The Mint 400 Youtube and Facebook pages for the entire planet to watch for free! “Our goal is to maximize exposure for the sport, our sponsors and partners, and our race teams,” said Mad Media Digital Content Manager, Kilian Hamlin. “No matter where you are on the planet Sunday the 25th, you’ll be able to relive the 49th anniversary of The Great American Off-Road Race™.”
 
Last edited by a moderator:

lil manny

Well-Known Member
Anyone know when it'll be on YouTube
 

baja_racer

Well-Known Member
When will it replay on NBCSN?? My DVR chose not to record it.
 

ONE_RJ

Well-Known Member
Whether you are a racer, sponsor, team member or fan the Mint 400 has turned into a must attend event. The festivities during the race week and the incredible marketing opportunities and follow up TV production has put them at the top, congratulations Mad Media for raising the bar and thank you for the exposure for our sport.
 

Mark Newhan

Well-Known Member
Crazy but my father in law saw Laughlin on last week, before the Mint. It was in the afternoon on Thursday I believe.
 
YouTube version is coming very soon. This cut will include ~20 minutes of additional footage so it's not just drag and drop off the TV protect. Very soon!


Sent from my iPhone using race-deZert
 

B. R C Arrow

Well-Known Member
I think that was the best Mint 400 airing to date, I may be a little bias and would like to thank Mad Media for the opportunity for small limited teams such as my self the possibility for national exposure! Our sponsors loved it. Thank you, bring on the 2018 Mint!
 
Top