I guess I should clairfy...Casey pays for the race to be televised. Then, it is up to him to recoup his costs. I do not know what his total costs are, nor have I ever asked him what they are. I can tell you that, at this point, he does not make any money at it.
Casey has put together several "Package Proposals" which individuals and/or companies can take advantage of. Herbst was the "Presenting Show Sponsor" for TT 250, as we are the "Presenting Show Sponsor" for Vegas to Reno. While this does not pay for 100% of the cost to air the program, it is the most significant investment package available.
I would not mind telling you the cost, however for ethical purposes I am not willing to divulge the cost structures of someone else's business, without their permission. Sorry.