"LU" as in LUCHO and "BAJA" as in LUCHO'S BAJA JOURNAL
As for random...
I remember back in the mid-seventies driving down the hill from my house onto Ventura Blvd. in Woodland Hills, and seeing a huge billboard on the corner of Ventura and Canoga.
The first month is had a yellow background and this huge letter "S"
Next month at the other end of the billoboard it had the letter "I"
Four months later it was spelling "SUZUKI" we still didn't know what it was but it sure made an impression on me.
That's called creative advertising and marketing.
If you've enjoyed the stories that have been posted in this forum as "Lucho's Baja Journal" the compendium is coming.