This is exactly what I was thinking, Monster may have offered more $$ but the tie-in with BJ's 2A advocacy is perfect. The upside is HUGE in terms of visibility that BJ can bring to BRC and vise versa. I read an article in which the CEO explained the marketing target for 2020 and beyond as, "the company is targeting a specific segment of the population: military members and their families, first responders, sportsmen and gun enthusiasts. “We’re not going for the entire coffee market,” he said. “We’re going for roughly half.” Converting the Folgers crowd over to "snobbery" coffee.Great opportunity for BJ to monetize his 2A following. Given their brand, I doubt winning and losing is critical to their relationship. From a visibility standpoint the BRC folks get new content that is "bad ass" and will fit right in with their demographic but most are probably not dedicated desert racing fans so none will be too bothered about whether BJ is actually winning races or not. Just keep the TT/Helicopter/Gun videos coming and it'll be a win-win for both of them.
Plus they give some proceeds to the military first responders and such now to off road racing. Very good coffe and good guys. All veteran ownersBeen drinking it for years. Belong to monthly club were you get 2 different flavors ever month or when want. Very very good coffee smooth and great flavor. Went from some cream and sugar to straight black . Its that good.
Thanks Doug, That's what I was looking for.Been drinking it for years. Belong to monthly club were you get 2 different flavors ever month or when want. Very very good coffee smooth and great flavor. Went from some cream and sugar to straight black . Its that good.