Microsoft's Marketing Stunt Goes Viral
Aug 13, 2009 03:35pm EDT by Chris Nichols in Computers, Internet, Media, Software and Services, Newsmakers
Related: msft, aapl
Turns out the official recipe for fun and the way to create an Internet sensation are the same: Start with a megacorporation, add in a group of Germans on a hillside, liberally take advantage of slick editing software and let the power of the Web do its thing.
If you spend any time online, have a TV or know anyone who does, you've probably heard about the latest craze blasting its way through cyberspace. In case you haven't, a recap: A guy in a neoprene suit goes barreling down a waterslide, flies off the end and through the air, traveling a great distance, and splashes down in a tiny pool. It's the Megawoosh. See?Please understand. This is a hoax. It didn't happen. Ultimately, it's an ad for Microsoft Germany. Still, it is awfully clever. Heck, some commentators out there on the Net are suggesting it could be one of the greatest fakes in the history of the World Wide Web.
One big question is whether this will help to reposition Microsoft as a force to be reckoned with in the collective mind of the world's tech-obsessed masses. For the better part of this decade to date, that's been pretty much dominated by Apple. You know, the iMac, the iPod, the iPhone, etc. What, you think those "I'm a Mac, I'm a PC" commercials just happened one day by accident?
How this excellent production came together can be boiled down to something like this -- a stuntman starts down the slide, but a rope keeps him from going too far, the thing that's airborne isn't a person, but is instead animation, and the principal character ended up in the pool by dropping off a small ramp. Piece it seamlessly together, and there you go...