E3 Sparkplugs Named Broadcast Sponsor of Lucas Oil Off Road Racing Series


Well-Known Member
Just got this email...

"Corona, California (April 21, 2009) - Today, Lucas Oil and Team Lucas Marketing Partner, E3 Sparkplugs completed an agreement that names E3 as a Presenting Broadcast Partner for the Lucas Oil Off Road Racing Series and a Presenting Sponsor of the Live NBC Series finale. As a long time Team Lucas Partner, the elevated support of the off road racing series marks a significant step for E3 Sparkplugs, known for their DiamondFire Technology. "As we continue our expansion into the automotive industry, the Lucas Oil Off Road Racing Series is a perfect fit to build brand recognition for E3," stated Steve Joyner, E3 Sparkplugs Vice President of Marketing.

While visiting with Lucas Oil Vice President Bob Patison at the inaugural Lucas Oil Off Road race in Primm, Nevada, Joiner shared his enthusiasm for the growing off road series. "Steve and his daughter had a great time at the track. I enjoyed the opportunity to share such a fantastic event with one of our Team Lucas Partners and we are thrilled to be growing our relationship with E3 and this sport together," said Patison.

With an even greater presence in the motorsports marketplace with Team Lucas, E3 Sparkplugs will have significant, active, sponsorship involvement in a variety of programs across the Lucas Oil Motorsports spectrum including the Geico EnduroCross and the Lucas Oil Pro Pulling Series.

For information about E3 Sparkplugs please visit e3sparkplugs.com

The Lucas Oil Off Road Racing Series (LOORRS) is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, LOORRS brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit Lucasoiloffroad.com"


Well-Known Member
In addition E3 will be the title sponsor on the #5 U-L and the #9 U-2 for the LOORRS season. Kevin and I are extremely pleased to be working closely with E3 and Lucas Oil again. Look for our new colors to debut in Arizona, the trucks will "pop" like few others. See you guys at the track.