Well with SO much bad publicity out there... EVERY little bit of good publicity helps!!
I love this quote from the article: "It's like a wasteland to some people, but to anyone who can ride a motorcycle, or a dune buggy, or a quad, this is like heaven on earth," said Ronnie Renner, a professional freestyle motocross rider.
How refreshing, I am used to seeing the "Save the (insert snake, insect, sea turtle, etc; here) campaign. That however was a cool piece. And like you say on GMA of all places... I can play on dunes in Michigan but not like that! Cherish it folks!