Honda drops ATV for 2010


Well-Known Member
Honda drops ATV pro racing for 2010
American Honda Pulls Out of ATV Racing for 2010
Joe Byrd, Harold Goodman, Josh Upperman, Wayne Matlock Released
Torrance, CA (9/11/2009) - Several Honda backed ATV racers, including Joe Byrd, Harold Goodman, Josh Upperman and Wayne Matlock, got the call today that they would need to be looking elsewhere for support for the 2010 race season.

“Last year they cancelled their road racing program and now this year it was the quads,” stated a very disappointed Joe Byrd. “I’ve got a very busy schedule for the off season and now I’ll have to make time to look for support for next year. I’ve been on a Honda for 23 years, so it’s going to be kind of weird being on something other than red.”

“I never saw it coming so I really don’t know what I’m going to do for next season now. I guess I’ll have to start looking for a new deal,” said Harold Goodman, who was on his way to Unadilla to race his first GNCC in five years when he got the news.

In the last year, Honda has undergone major restructuring, and with the passing of Bruce Ogilvie, who was the life blood of Honda’s ATV racing program, some were less surprised than others when they heard the news. However, all involved agree that it will be tough to find support with other manufacturers tightening their race budgets as well.

Budget issues have plagued the ATV industry since the nations economy began to go downhill, and it appears that is will also affect the dirt bike side as cutbacks in that program are imminent as well.

Even though times could be tough for next season, Joe Byrd remains optimistic and is still thankful for the support Honda has given him over the years. “I really do have to thank Honda for everything they have done for me in the past. They were good to ride for and I am disappointed I won’t be with them next season,” Byrd stated.

Honda has yet to release any details on their decision to cut their ATV racing efforts, but more information will be provided as it comes available.


"Pinky Poodle"
I miss Bruce O. :( I have been thinking about him a lot lately.

Elk Hunter

Well-Known Member
This is Terrible news all those guy's bleed Red and have done a great job representing Honda ATV's.
I hope the economy makes a huge come back this spring.

J Caster

Honda TRX700XX Pilot
Wow! Word sure gets out quick.

I would like to say that my first year of racing on the Honda team has been great. I love the quad we were racing for Honda and I've had an awesome time for my first season of racing Score.

This economy has been very tough on many companies and with the dedication and support Honda has provided over the years I'm sure this was a hard decision for them to make. I can only hope things improve soon and they can resume their support in Baja.

I look forward to going down to the 2009 Baja 1000 and getting one more win for Honda before they have to shut it down.

Thank you Honda for all the support you have given racers over the years!


Well-Known Member
Bad news for everyone.


Well-Known Member
Wayne, Josh and Harold, very very sorry to hear this. I too am sad that Bruce is no longer around. The desert community misses him very much. It was too long ago that we glad to see Honda and other MFRS get back into racing. Lets hope the private, aftermarket companies can carry the torch.

chicken lips the ocho

Most Annoying RDC Poster
wow this is terrible news:( hopefully the economy gets better and honda comes back

the class 25 race results next year are gonna be interesting

wayne matlock

Well-Known Member
I think I can speak for my whole team when I say that racing for Honda has been my dream since I was a little kid riding around on a ATC 70. I would just like to say thank you to all the people at Honda that made my dream come true. I wish Bruce were still here so I could shake his hand and say thank you and tell him how much this ride meant to me. Nobody in this industry has put more into off road racing than the people at Honda, and for that I’m truly grateful. For the 2010 season we will be back out they’re thanks to the tremendous support that we receive from all of are sponsors in the ATV industry. So again I would just like to say thank you to Honda and hopefully they will be back soon.


Well-Known Member
Thats cool you will be riding red again next year. Will you be doing alot of events still? score,bitd,h&h?