green787
Well-Known Member
I can't wait till Sunday.... 200mph.... Yachts in fake water....!!!! Formula One supermodels holding signs.....!!!!
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I have a homework assignment for everyone on RDC.
- Thread starter Dave Cole 4454
- Start date
Tom_Willis
Well-Known Member
This^^^, but don't aim it at the current zombie generation. They aren't interested and can't be made interested.. Instead, aim it at the tens of millions of truck & suv owners. Every one of them dreams of being able to huck it, slam the guy in the next lane, or at least to do some cool mods to it. Look at the TV success of the PGA: they produce events that take place in scenic locations, with crowds able to cheer for their heroes, have an identifiable announcer (like PAB), and they have long-term sponsorship from corporations that have a distinct targeted audience; (investors, luxury cars, golf gear, travel & vacation). Offroad should be marketed to audiences interested in new trucks/suv's, performance parts, energy drinks, & offroad destination "adventures". This is a different beast than anything else, and most people don't know it exists. Its unique niche is that it's accessible to spectators and it's an adventure to attend. That is the pitch to get newbies to show up.
pappawheely
O.G. Photo
Is formula one regional? How many of you fell in love with off road racing the first time you saw it? I think the media has done a terrible job portraying our sport to the masses. One example was LOORRS. Watching a race from a scissor lift 40 feet in the air was boring. You couldn't hear the trucks for one thing. The other thing that I've see too many times is once there is a budget to produce TV they bring in a bunch of outsiders who don't know anything about the sport. I shot short course for many years. I'm looking through a lens the whole time. I know when there is a few laps to go, who is strong enough to make a move, and where they will make it. So many times, the camera guys were clueless. I remember watching a show on TV where the announcers were going "WHOOOO DID YOU SEE THAT! No, we didn't see anything because the camera person was watching something else. My other peve was with desert racing coverage. The producer thinks showing the lone truck heading off into the sunset is so romantic. BORING! Show the racing! Show drivers making miraculous saves so people understand it's hard. It's not like driving down the freeway sipping a big gulp. Flying dirt, up on two wheels, catching and nerfing a truck, jumps! It shouldn't be that hard. The problem has been filming from road crossings, in speed zones, and pit stops because the camera crews don't know what they are doing. Sorry if I ruffled some feathers, but everything I'm saying is true. Check out this photo and tell me what you see. I was on the opposite side of the track and saw it.
SeanH.
Member
Short course in its prime was the best show on dirt besides world of out laws, Ive said it time and time again but short course develops the best all around drivers. Dave needs to have a mega "fall crandon" style event at Wheatlands short course track. Rock guys, UTV's, and pro class short course trucks.
Desert racing is great but its not a spectator sport for the masses, its a spectator sport for the people of Baja and the people who somewhat know about it and watch Fish's show. If someone wants to make "off road" main stream it has to appeal to millions of people not thousands of or even hundreds of thousands. Hammers weekend is great but everyone there already loves the sport, thats why they drag there ass out to the middle of the desert for a week.
My father in law couldn't care less about motorsports but I showed him the F1 show on netflix and hes flying to Spain to see the race in a couple weeks, now that's mainstream.
Desert racing is great but its not a spectator sport for the masses, its a spectator sport for the people of Baja and the people who somewhat know about it and watch Fish's show. If someone wants to make "off road" main stream it has to appeal to millions of people not thousands of or even hundreds of thousands. Hammers weekend is great but everyone there already loves the sport, thats why they drag there ass out to the middle of the desert for a week.
My father in law couldn't care less about motorsports but I showed him the F1 show on netflix and hes flying to Spain to see the race in a couple weeks, now that's mainstream.
AZ7000'
Well-Known Member
Duck yeah!!! Stereotyping is 100% the way to go. Don’t even get me started on Texas Cops!!!
Sounds like your volunteering was just the positive influence that those kids in need will benefit from! Here’s my kid this year…. Lazy piece of…
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Matthew Camp
Well-Known Member
Good job dude 
Bricoop
Well-Known Member
Are we still blaming millennials for the world’s problems or are they old enough that we can shift that blame to Gen Z?
green787
Well-Known Member
They need a hair cut.... 
whiteworks
Member
So the first thing I see here to address is the term “offroad culture”
You have 20 guys with trophy trucks, 100 guys with 4400’s, handfuls of other dudes with whatever class car they can afford or choose to run. The upperclassman are a rare breed, smart enough to hustle up the dough to play, and dumb enough to piss it away having the time of their lives
(Pronoun disclaimer, if anyones triggered, eat a dick)
But the meat and potatoes of this “offroad culture” to me is the 600 dudes a day who are plopping down cash or signing on the bottom line to purchase a SXS, or the dude who talks his wife into driving a Jeep as the family truckster and then sneaks another $20k into mods, it’s the 20 year old kid who busts his ass for a down payment and is able to qualify for financing on that new wazoo KTM, it’s the family that has invested in specialized equipment that allows them to spend their weekends in remote places with other families, some creature comforts and the ability to go where most can’t, see amazing things, and safely return to do it all again. All the while instilling values in their children about common sense, self reliance, and the value of being outdoors together that these outings present.
IMO it’s not some racing class or purse that’s gonna get the job done here, this is about building the foundation of a love for the outdoors, beers, bbq, bullshit campfire stories with the boys, while the ladies are comfortable and enjoying themselves. If mama ain’t happy, ain’t no one happy.
You wrap your mellon around promoting that foundation and I think all the other things will fall into place
New 4x4 sales will rise, SXS sales will rise, RV sales will rise, motorcycle sales will rise, and those engaged in the game will progress to whatever levels they progress to.Yes there is a financial buy in, presenting that buy in in the right light, creating a welcoming environment for that demographic, and promoting proper stewardship of the land in one nice bundle that’s profitable at the bottom line is what America is all about.
Btw, a supercross track at KOH next year would be cool, f*** it, while your at it a flat track, speedway bikes, and those moto mulisha dudes doing flips n poop, demolishin derby, rental car infield class, tractor pull, mud bog deal and some monster trucks for sport. For $25.00 I want it all Dave, go gettum tiger
green787
Well-Known Member
I agree with the above post..... Kind of like how Guitar Center sells millions of guitars, and musical instruments, but very few become famous, or make a living playing their guitar.....
Dave Cole 4454
KING MAKER
Marking this post for a later dateSo the first thing I see here to address is the term “offroad culture”
You have 20 guys with trophy trucks, 100 guys with 4400’s, handfuls of other dudes with whatever class car they can afford or choose to run. The upperclassman are a rare breed, smart enough to hustle up the dough to play, and dumb enough to piss it away having the time of their lives
(Pronoun disclaimer, if anyones triggered, eat a dick)
But the meat and potatoes of this “offroad culture” to me is the 600 dudes a day who are plopping down cash or signing on the bottom line to purchase a SXS, or the dude who talks his wife into driving a Jeep as the family truckster and then sneaks another $20k into mods, it’s the 20 year old kid who busts his ass for a down payment and is able to qualify for financing on that new wazoo KTM, it’s the family that has invested in specialized equipment that allows them to spend their weekends in remote places with other families, some creature comforts and the ability to go where most can’t, see amazing things, and safely return to do it all again. All the while instilling values in their children about common sense, self reliance, and the value of being outdoors together that these outings present.
IMO it’s not some racing class or purse that’s gonna get the job done here, this is about building the foundation of a love for the outdoors, beers, bbq, bullshit campfire stories with the boys, while the ladies are comfortable and enjoying themselves. If mama ain’t happy, ain’t no one happy.
You wrap your mellon around promoting that foundation and I think all the other things will fall into place
Yes there is a financial buy in, presenting that buy in in the right light, creating a welcoming environment for that demographic, and promoting proper stewardship of the land in one nice bundle that’s profitable at the bottom line is what America is all about.
Btw, a supercross track at KOH next year would be cool, f*** it, while your at it a flat track, speedway bikes, and those moto mulisha dudes doing flips n poop, demolishin derby, rental car infield class, tractor pull, mud bog deal and some monster trucks for sport. For $25.00 I want it all Dave, go gettum tiger
View attachment 244520
Prophetic this man is. Sorry if I chose the wrong identifier
michael.gonzalez
Well-Known Member
Dave, you never cease to amaze us! I won’t ask any more questions for now but man am I Stoked at even the hint of that possibility!Marking this post for a later date
Prophetic this man is. Sorry if I chose the wrong identifier
nimrod
KOOK!
How does one get into the KOH destruction derby? I checked the Ultra4 website and there’s no mention of it? Will there be an RV class?
jon coleman
in n out.double double w cheese
thats the mass exodus on the last day, motorhomes& toy boxes
Kilian
_
More of this.
Tom_Willis
Well-Known Member
that looks like a big old Man Sandwich.
Bro_Gill
Live. Laugh. Love.
With twice the meat in the middle and the sides!
Baja Bryan
Well-Known Member
Love Daves passion to improve the sport. To get the funding to make this happen I believe the television side needs to be better. There is nothing I love more than racing in Baja and I think those races are the best but the TV broadcast are not so good. BITD does a pretty good. SF250 broadcast was months after the race and hard to find. Look at F1 I love everything they do. Look at nascar or any successful auto racing. If there is good coverage people will watch. That will bring the $$$. Perhaps with Starlink more live coverage can happen. Live incar would be amazing to see. Not sure if people would watch for 10 hours non stop though. But then I think about Dakar. I cant wait every day to see the latest report on who is doing well. I would watch 1 hour a day for 2 weeks if they offered it. Not sure why but I watch every part of F1. Lot of people that dont race F1 watch F1. Need to do the same for off road. I think focusing on TT class is the way. I dont watch F2 or F3. Only interested in the top class. Same for nascar and motocross.
For the racing I would like to see ways for better racing and the dust. Maybe a race could have 8 VCP that are 30 seconds further off the racing line. and you have to hit 4 of them each race. Or maybe a pit zone you have to pull in and stop for 20 seconds several times a race.
For the racing I would like to see ways for better racing and the dust. Maybe a race could have 8 VCP that are 30 seconds further off the racing line. and you have to hit 4 of them each race. Or maybe a pit zone you have to pull in and stop for 20 seconds several times a race.
Bricoop
Well-Known Member
There's a literal goldmine there. But the way races are run and organized must change. No TV company wants to be associated with a race where spectators die. With the liberty to spectate races as we currently do, it's just a matter of time until the next fatality or mass trauma event. With how close spectators are to the course, it's amazing that it doesn't happen more often. Goes to show how talented off-road racers are.
B.HAGLE
Well-Known Member
Good point.