LOORRS Forms Partnership with Spanish Language Station KWHY

Perfect Race

Well-Known Member
Corona, California (April 10, 2009) - Today the Lucas Oil Off Road Racing Series (LOORRS) announced a partnership with Spanish Language Station KWHY-TV. This agreement will add an additional 39 hours of the Lucas short course series on Spanish language television. Available both on broadcast and cable television, KHWY reaches over 50 million households in Southern California including the San Diego, Orange, Los Angeles, San Bernardino, and Riverside Counties.

This additional television coverage will allow the popular Lucas Oil Off Road Racing Series to be broadcast from June through December 2009. Said Lucas Oil's Bob Patison on the agreement," Reaching the emerging Hispanic marketplace is extremely important to the series and Lucas Oil. We know of the love for Baja desert racing and we believe that we will be able to capture that same excitement and enthusiasm with short course off road racing. It is a fantastic opportunity to enter into this partnership with KWHY."

This additional television coverage is added to the already confirmed fifty four hours of television coverage for the Lucas Oil Off Road Racing Series that will be seen on NBC, SPEED, The Outdoor Channel, Versus (Vs) and MavTV.

KWHY is a television station in Los Angeles, CA that serves the Los Angeles television market. The station runs Spanish programming. KWHY is a full-power television station that operates with 2630 kilowatts of power and is owned by NBC Universal. This station broadcast primarily in Spanish.

The Lucas Oil Off Road Racing Series (LOORRS) is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, LOORRS brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com.


Well-Known Member
Lucas now has over 90 hours in multiple countries and now languages... This is AWESOME for the Lucas Series! Great job the everyone involved in gettin all this TV! ummmmmmmm whatever happened to that other series that was supposed to have a kickin TV package? Its gonna take quite a bit to beat this package Lucas has put together! :rolleyes:;):D