New Big Purse Race?

Dave Cole 4454

KING MAKER
$386,561.41

Serious question...was that 100k to the winner or just one class?

We will be around 300k overall for KOH week but it is still less comparatively.

Where did it come from back then? Costs were significantly less, but did TV kick in? The casinos? I know OEM money was much bigger.

Sorry to take the fun out of the conversation. Would love to make it better.
 

RedRide

Well-Known Member
$386,561.41

Serious question...was that 100k to the winner or just one class?

We will be around 300k overall for KOH week but it is still less comparatively.

Where did it come from back then? Costs were significantly less, but did TV kick in? The casinos? I know OEM money was much bigger.

Sorry to take the fun out of the conversation. Would love to make it better.
He thought it was the overall purse. Pretty cool to see that they were putting up that kind of money back then. Also cool to see you find a way to put up a purse that is suitable for the money spent to run these TT programs. Props to you, this is obviously not an easy task.


Sent from my iPhone using race-deZert mobile app
 

Jack

Well-Known Member
There is more money then that spent on the grandstands and stage equipment rental. This money could be part of the purse
 
I believe Mel Larson convinced Del Webb to have the MINT casino sponsor the purse. Like the Stardust, each casino wanted to biggest and brightest, off road racing made quite a splash fifty years ago, and was still considered a good casino promotion until the early nineteen-nineties.
 

MIKE S

Well-Known Member
$386,561.41

Serious question...was that 100k to the winner or just one class?

We will be around 300k overall for KOH week but it is still less comparatively.

Where did it come from back then? Costs were significantly less, but did TV kick in? The casinos? I know OEM money was much bigger.

Sorry to take the fun out of the conversation. Would love to make it better.
8 or 9 years ago I told Big Rich and then , Jesse when he started up super crawl and a few others, there needs to be a $100K to first pace and it will change the game. And they said that it would never happen.

It is going bring out some old players and bring in many new. And on race day know one will have friends! Im glad to see Dave is once again setting a new Bar in Motorsports
 

Steve_Sourapas

Well-Known Member
When the Mint ran the race the purse money was the best by far in desert racing. Won class ten in 1985 Mint with 82 cars in the class and took home $ 14,500. Won the 1000 overall that same year and received $ 3100. With the $ 14,500 payout we were able to run three more races on that. Take the upcoming KOH race even if you win the $ 100,000 your not going to be able to run three more races on that in TT and be competitive but it's a huge step in the right direction. Thanks Dave Cole for making that happen.
 
Last edited:

Bro_Gill

Well-Known Member
The $100,000 was not to the over all winner, it was split down to the classes, but they paid pretty deep. Many first place teams took home over $8-10k and 5th place paid back close to $3,500 if I remember right. Many classes paid back through 10th to 12th place. Contingency was truly off the hook compared to now. I would guess that contingency companies were 5 times as many as today and some were stickers only.
 

Dave Cole 4454

KING MAKER
Contingency is something I have made a concious effort to avoid. From my perspective as both a racer and a promoter, it doesnt work.

I have been burnt and had many racers burnt when they dont pay after you perform.

You have performed the service by advertising for the company...you should get compensated.
 

Dave Cole 4454

KING MAKER
Aside from our checkpoint stickers Ive never made a racer run a sticker. Personal pet peeve of mine as a racer...and dont even get me started about the guys that randomly spam your car when you are in line at tech
 

vegasloki

Well-Known Member
Contingency is something I have made a concious effort to avoid. From my perspective as both a racer and a promoter, it doesnt work.

I have been burnt and had many racers burnt when they dont pay after you perform.

You have performed the service by advertising for the company...you should get compensated.
I've thought as I've watched contingency at off road races if everyone really paid. Compared to circle track, sports cars or even drags the off road guys seem to be over the top with "goodwill" contingency deals. Contingency only seems to work for the racers when it's enforced/part of the sanction with existing sponsors and the predetermined purse. Even in the local Nascar series there were "must runs" in order get the full purse. It's even more critical in the touring series. But at least you knew you'd get the dough and since tires and fuel are spec the potential for sponsor conflicts was a bit lower. The SCCA, Mazda and Hoosier have a good thing going but it's a lot easier to do in a single make spec class.
 

J Burleson

Well-Known Member
At last years 1000, I had the Fox contingency rep confidently walk up and say , “here are your Fox stickers!” He didn’t know what to do with himself when I said, “no thanks”. I told him I was more than happy to advertise for them(I love FOX shocks) if they were going to guarantee me something in return. He just walked away. I quickly realized my mistake, so I followed him and told him I changed my mind. He begrudgingly handed me the stickers, and I handed them to the two kids on the other side of the fence.
 

Evans Motorsports

Well-Known Member
Aside from our checkpoint stickers Ive never made a racer run a sticker. Personal pet peeve of mine as a racer...and dont even get me started about the guys that randomly spam your car when you are in line at tech
Contingency should be paid or provided up front to the promoter. The promoter or race sponsor ie; KOH, Score, BITD, Snore should handle the dispersant of the contingency ( Cash Or Product ) to the racers. The promotors set the rules and determine or govern the event. It should be there responsibility as the racer paid his event fee to race the event promoting said contingency sponsor as determined by the promotors rules. I can't count the total dollars of contingency product and money not set to our team over the years. Even as a little guy racing 7200 and class 8 for many years. Promoters need to get a grip on this!
 

isdtbower

Well-Known Member
During impound at an International MC event in the 70's, I was asked "by a spectator" for my name and address. After success at the race, I received a German letter in the mail with a check thanking for using their carburetor. Unexpected. Pretty neat. No stickers. (We used them because they had the biggest jets of anyone, so they wouldn't plug with bad gas, dust or water.) Today, I just ask for the best product, and a deal that doesn't hurt either of us, In return; is deserved positive talk and a discrete logo. But I do get the importance of major and minor sponsorship to everyone in our sport.

Another look at this is the amount paid to "sponsor" an event. Sometimes, for that cost, they could offer every racer 2-3 of their products. It is a choice sometimes of the chicken or the egg. Both work in their own ways. Support those that support the sport!!
 

Dave Cole 4454

KING MAKER
So this was our EXACT model. We would promote the contingency programs, take pictures of the cars in tech to prove sticker placement and manage payouts...the sponsors would put money in "escrow" with us pre event.

No sponsors were willing to put the money up front. They were all hedging their bets. Thats when I stopped working on the project.

Its also a per peeve of mine to read about a 100k dollar race and when you read the fine print its a 15k race with a UTV, 25 fire extinguishers and a life time supply of brake pads.
 

johndjmix

Well-Known Member
Whats needed here is a website/system that handles contingency logistics (Not the actually money/product) for racers. The promotoer would have a login and race results would be uploaded. The racer then would log on and see ehat hes getting. As the vendors or promotors pay they would update the web site. This would keep everything tracked and not forgotten.

Surprised there isnt such a business out there that deals with this. If I wasnt so busy at Wild Power Sports, I would code it up myself. Anyone looking for a new business....there you go.

--John
 

vegasloki

Well-Known Member
Promoters need to get a grip on this!
Like Dave says the sponsors need to pay for it up front. That's how the other racing I've done does it. When the "sponsors" know that they can get you to put the stickers on rolling through the contingency line there is no reason to want to front the money. The big dogs probably already have some sort of deal with the companies whose gear they run. What you guys have here is an issue where some companies want you to run their stickers but don't want or have some sort of program to pay for it. It's not a race promoter issue.
 

J Prich

Well-Known Member
Regarding contingency, I wonder if in this day and age the value for most companies is gone anyway. With social media and tons of access to potential customers, the racing side of product visibility is almost becoming pointless to companies. They don't need to have their products/decals on the sides of race cars to get exposure. I suppose there is still some marketability if you're playing the "race proven" angle but again I'm not sure that's even that big of a factor these days given how niche our sport is.

Anecdotal, but recall a conversation about a year ago with a leading aftermarket suspension company head that that person was saying that they were steadily moving away from the "prerunner/desert" market and moving towards the overland crowd because there was a much larger and broader customer base there for their products. International in fact, whereas the prerunner/desert scene is already pretty heavily saturated and regionally limited.

I 100% understand that gripes about companies not paying contingency, etc but again from a business standpoint I'm guessing a lot of companies that currently offer contingency are probably not getting much if any ROI for their contingency support anyway and if feet where held to the fire, would probably just say forget it altogether rather than deal with diminishing returns.
 
Top