R.I.P. Dick Landfield

Dave_G

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Dick Landfield, team owner of Enduro Racing and a well know Southern California Ford Dealer, passed away on October 11th 2021. Dick was one of the early pioneers in off road racing and was inducted into the Off Road Motorsports Hall of Fame in 2007. He was one of the best in the industry and highly respected by all. God speed Dick Landfield.
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Dave_G

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Here is Dick Landfield's obituary.

Long-time automotive icon, Richard E. “Dick” Landfield, 89, owner of Fairway Ford in Placentia, CA. for the last 56 years, passed away on October 11, following a courageous battle with a number of challenging health issues.

Born in Boston, MA., Dick was the son of Ukrainian immigrants, Irving and Goldie Landfield, who emigrated to the U.S. in the early 1900’s. His father ran a popular local “Fix it” Shop until the family moved to the West Coast to pursue greater opportunities in the Golden State.

Following graduation from high school, Dick enrolled in the GM Tech Trade School; the start of a long and distinguished automotive career which began with his first job as a mechanic at Courtesy Chevrolet in downtown Los Angeles. But his duty to country compelled him to join the Army, where he served as a Tank Technician in Germany. After completing his military service, Dick returned to Courtesy Chevrolet and quickly rose through the ranks. With a combination of hard work, grit, determination, a relentless positive attitude and a strong work ethic, Dick and his partner, Ron Pearce would go on to own several Ford dealerships as well as Lincoln-Mercury, Toyota, Volkswagen, Nissan, DeLorean and Mitsubishi franchises. In total, the partners would own more than 40 businesses.

In addition to his family, Dick had many loves in life … his career in the car business, off-road racing and fishing in Cabo … with legendary success in each! As one of the longest serving Directors of the Ford Dealers Advertising Association of SO. CA., Dick’s service on the Board spanned five decades. At a time when the automotive industry was dominated by cars, Dick was a visionary, embracing the potential and versatility of trucks as a powerful force in the market. Through his RV and truck customization company, Roll-A-Long, his Fairway Ford dealership became the go-to dealership for trucks and off-road racing enthusiasts. One of the proudest achievements of his automotive career were the managers he mentored who would go on to become successful dealership owners.

Dick’s success in Off-Road Racing was epic. Driving Ford Broncos and working closely with Ford engineers, he provided valuable real-time durability and reliability testing that led to improvements in Ford’s off-road performance capabilities. The creator of the Ford Rough Riders and Enduro Racing, Dick and his team would win many major off-road desert races, including the Baja 500, the Baja 1000 and the one-time commemorative Baja 2000, where the team finished Number 1 overall. In 1972, Dick was one of the Founding Members of the “First Association of Independent Racers” (F.A.I.R.), the oldest and largest independent pit support team in off-road racing today. Inducted into the Off-Road Motorsports Hall of Fame in 2007, it was noted that “Dick has used the knowledge and influence that he earned from business and racing to help drivers, teams, promoters, sponsors and organizations at every level, achieve their goals and help the sport”. In 2018, at age 86, fulfilling another bucket-list goal, Dick made history by running the Mexican 1000 Race in a Ford Raptor and was honored once again by the Off-Road Motorsports Hall of Fame with a “Never Give Up” Award, to recognize his “relentless attitude, indomitable spirit and perseverance”.

The perpetual outdoorsman, Dick was equally adept on the water as he was in the desert. And he loved to fish, especially in Cabo. An experienced sportfisherman, whether in Cabo or Alaska, with friends or family, he loved the thrill of the catch, the competitive spirit of the fishing tournaments and especially the comraderie it fostered. Among the many tournaments he won was the prestigeous Los Cabos Tuna Tournament.

Dick was preceeded in dealth by his sister, Ruth. He is survived by his wife Boe, his children Matt, Stacey, Bruce, Kent and his children by marriage, Greg and Jim, together with 3 nephews, 16 grandchildren and 3 great-grandchildren.

Dick was clearly one of those “larger-than-life” personalities who will be sorely missed by all who knew and loved him. Rest well Dick, you’ve led an amazing life, you’ve left a huge footprint behind, and you will forever be remembered in the minds and hearts of those whose lives you’ve touched. A private memorial service is planned and a Celebration of Life will be scheduled at a later date.

If you’d like to share memories, photos, or express condolences, please do so at dicklandfield@gmail.com. To honor Dick’s memory, contributions may be made “in honor of Richard ‘Dick’ Landfield” to the following charities.

Children’s Hospital of Orange County (CHOC) Off-Road Motorsports Hall of Fame Jewish Free Loan Association

1201 W. La Veta Avenue 18124 Wedge Parkway # 2032 6505 Wilshire Blvd. Ste. 715

Orange, CA. 92868 Reno, NV. 89511 Los Angeles, CA. 90048

Or at: www.choc.org www.jfla.org
 
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