Burleson, other than you totally missing the tongue in cheek portion of the post, let me educate you a little bit. Many years ago, teams were sponsored by places like Taco Bell, McDonalds, Del Taco, Pernod, J.D. Brand, Good Year, Western Auto, Laredo, Mac, Snap On, FORD, CHEVY, TOYOTA, DODGE, NISSAN, etc... Even in our regional market. Then, a guy named Cranston and a group called The Sierra Club decided our sport was public enemy #1. They pushed and pushed and eventually their Nationwide push helped end much of our regional support from national chains who felt that the message they were presenting to people in Vermont and Texas and Washington and Florida was hitting their bottom line enough to drop the sponsorship stuff or at least pull it back to the point that the regional market would use regional suppliers to be the name used for the advertising. Some companies just bailed altogether, like Nissan. When these attacks happen, big companies look at the big picture, not the regional one. With the presidential campaign this year, the effects social media have today, the knee jerk reaction by the public for following both truth and fiction before anything is sorted and proven (see the anti-vax crowd for help), companies may be looking at the NATIONAL MESSAGE being played out with Climate Change during the election year and might want to stay clear of any crazed social media posts that tie sponsors to anyone that could potentially HAMMER 50% of their market potential by tying them to anti-planet carbon producing, tree and plant killing desert racing, especially their biggest market, Millennials, Gen X, Gen Y, and Gen Z who seem to live and learn everything in life from social media. But what do I know, I have only been fighting the land use battle since 1983. I have no background about this.