the issue is that businesses are starting to have to depend on these kids as they grow up for their livelihood and as customers since these kids are becoming a sigificant part of the economy. businesses need to adapt their marketing strategy in order to reach these kids (who are growing up). so when we want to find sponsors to help support offroad racing and make it relevant so we can have leverage in convincing lawmakers to let us race on public lands, we need to demonstrate that we can reach this audience or businesses don't want to put their marcom money into sponsoring/advertising there. it's not about selling sticker space on race cars anymore, it's about how well someone's brand has penetrated into social media. i.e. think about how redbull gets kids to start drinking their swill. how do you think your average Gen Z is going to decide which plumber to call when their toilet backs up ? yellow pages ? no, they post something to their social media to commiserate with their friends about how their lives suck because their toilet is backed up, and then next thing they know, there will be little ads targetting their media with local businesses that offer plumbing services... that way your plumbing business you built with your dad and your kids, will get new customers and you can continue your hobby racing because you have money in the bank. if your race team has good social media presence, you can promote your plumbing business, and that's how the kid will decide what plumber to call, because it pops up first/in top. feel free to substitute any real business for "plumbing", it doesn't matter it's just a keyword. or "race team" with cooking or cute puppies, etc...This thread has turned into what’s wrong with our culture.
How about go to school, work hard, make enough money to afford some luxuries like desert racing, become a parent, focus on family, raise smart well educated kids, enjoy your hobby when time allows, teach your children the importance of being well educated and working hard so they can continue enjoying said hobbies. If you want to make some videos somewhere in there that’s great, but don’t lose your real focus on being a productive member of society.
My hat is truly off to the McMillin’s, Sourapas’s and other families who have managed to raise such well educated successful children and have been able to enjoy the desert with them. I guarantee you none of those people are banking on social media clearing their path.