Toyota signed on!

ML8on

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Toyota Named "Official Truck" Of
The Lucas Oil Off Road Racing Series


Corona, California (April 29, 2009) - An agreement has been finalized between Lucas Oil and Toyota Corporate Manager - Marketing Motorsports, Ed Laukes, that names Toyota as "The Official Truck" of The Lucas Oil Off Road Racing Series (LOORRS). As the "Official Truck," Toyota is providing a fleet of their full-size Tundra 4x4 trucks to be utilized as on-track safety and support vehicles. "The Lucas Oil Off Road Racing Series is an ideal platform for us to reach our target demographic and feature the Toyota Tundra," said Toyota's Laukes.

The Toyota Tundra will be heavily relied on by safety and emergency crews throughout the events on the various Lucas Oil Off Road Racing tracks. These off road racing courses feature a variety of terrain including huge jumps, giant "whoop de-do" sections and rutted dirt surfaces. Lucas Oil's Jamie Deveny, who worked closely with Laukes along with Toyota National Motorsports Manager Don Brown to complete the agreement, had this to say, "Lucas Oil looks forward to showcasing Toyota products on NBC, SPEED, VS. (Versus) and across the entire spectrum of programming where the Lucas Oil Off Road Racing series will appear this season. Toyota has been a wonderful partner of Lucas Oil's and we're excited to have them on board with us in the off road series."

Toyota, with a storied history of involvement in short course off road racing dating back to their long time support of off road racing legend Ivan "Ironman" Stewart, is once again taking a pivotal role as The Lucas Oil Off Road Racing Series continues to grow in popularity. "We have a strong history in off road racing and we are enthusiastic about our involvement in Lucas Oil Series," said Laukes on the Toyota commitment to the series.


For more information about the full-size Toyota Tundra, the Truck that's Changing it All, please visit www.toyota.com/tundra/

For more information about the full line of Toyota cars and truck please visit www.Toyota.com


The Lucas Oil Off Road Racing Series (LOORRS) is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, LOORRS brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit Lucasoiloffroadracing.com
 

SEANY

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By far the biggest thing to happen between torq and loorrs, reason being toyota will have to have some race trucks out there as well and we all know who that is. This is going to be good.:D
 

dansparts

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Toyota Named "Official Truck" Of
The Lucas Oil Off Road Racing Series


Corona, California (April 29, 2009) - An agreement has been finalized between Lucas Oil and Toyota Corporate Manager - Marketing Motorsports, Ed Laukes, that names Toyota as "The Official Truck" of The Lucas Oil Off Road Racing Series (LOORRS). As the "Official Truck," Toyota is providing a fleet of their full-size Tundra 4x4 trucks to be utilized as on-track safety and support vehicles. "The Lucas Oil Off Road Racing Series is an ideal platform for us to reach our target demographic and feature the Toyota Tundra," said Toyota's Laukes.

The Toyota Tundra will be heavily relied on by safety and emergency crews throughout the events on the various Lucas Oil Off Road Racing tracks. These off road racing courses feature a variety of terrain including huge jumps, giant "whoop de-do" sections and rutted dirt surfaces. Lucas Oil's Jamie Deveny, who worked closely with Laukes along with Toyota National Motorsports Manager Don Brown to complete the agreement, had this to say, "Lucas Oil looks forward to showcasing Toyota products on NBC, SPEED, VS. (Versus) and across the entire spectrum of programming where the Lucas Oil Off Road Racing series will appear this season. Toyota has been a wonderful partner of Lucas Oil's and we're excited to have them on board with us in the off road series."

Toyota, with a storied history of involvement in short course off road racing dating back to their long time support of off road racing legend Ivan "Ironman" Stewart, is once again taking a pivotal role as The Lucas Oil Off Road Racing Series continues to grow in popularity. "We have a strong history in off road racing and we are enthusiastic about our involvement in Lucas Oil Series," said Laukes on the Toyota commitment to the series.


For more information about the full-size Toyota Tundra, the Truck that's Changing it All, please visit www.toyota.com/tundra/

For more information about the full line of Toyota cars and truck please visit www.Toyota.com


The Lucas Oil Off Road Racing Series (LOORRS) is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, LOORRS brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit Lucasoiloffroadracing.com
Does this mean Johnny Graves will have to race at LOORR races for Toyota??
 

eric2448

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Any clue how this effects TORC with Toyota being their Official Truck too or is Toyota just buying their way into everything now? lol!

By far the biggest thing to happen between torq and loorrs, reason being toyota will have to have some race trucks out there as well and we all know who that is. This is going to be good.:D
Im pretty sure the only Toyotas were Unlimited Lites, you would think if Toyota is shellin out bux to Greeves and Huseman they'd want them out here too... only time will tell...
 

ryant35

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Bill

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Better watchout Pat.I told you it`s not over yet.:D:D:D and don`t get mad at me this time and put me back on your ignore list.lol
 

speedfun

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we will know soon wont we if nobody shows up to race no show ?
 

RacinBob

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Can't wait to see how the TORC supporters turn this one around.................

Toyota has been a sponsor on TORC's website for weeks now. Just not named the offical truck.

Tell me why Toyota wouldn't want to be the offical truck of both series?
 

Slash01z

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On TORCs website it says that toyota is the official truck of TORC. Good to see that they are helping out both series.

Blaine
 

eric2448

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Anyone know what happened to all the Toyota logos that once graced every single page on the TORC site? Its like they all disappeared...
 

philsmike

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Have you seen the news reports lately on Toyota's bottom line?

They are having the troubles GM and Chrysler are with the lack of new car sales.
 

SEANY

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All Toyota wants is their name flying on TV. That's all. I don't see Toyota motorcycles flying around yet I see their name on Supercross and Motocross shows.
Lets get real here Pat :D Plus there trucks are parked on the track and in the pits at supercross. I just dont see the smart people at Toyota sponsoring a series with out any toyota's racing in the big classes. I know they have some prolites but I don't think thats enough.
 
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