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<blockquote data-quote="baja619" data-source="post: 920277" data-attributes="member: 1876">Brand in product placement works. You can analyze all you want but when the brand is easily viewable than those marketing dollars are well spent. When you see the amount of money a cell phone and watch company spends to get their newest products in the latest James Bond movie, do you think they are recouping millions of dollars in sales? Hardly. But when they activate a full campaign (print ads bill boards, and what ever else) that ties the brand and product affiliation to the movie, I believe that is what pushes the sales.Sure there is the initial investment of sponsoring a game. But what if those companies had a year long campaign to tie in the game to other promotions throughout the year. Brand awareness creates a brand following. A following leads to potential customers.How did Bully Dog analyze the effectiveness of their saturated involvement with Baja: EOC? From my perspective on the outside, I would say they have more customers from all the different promotions that they were involved in.</blockquote>

[QUOTE="baja619, post: 920277, member: 1876"] Brand in product placement works. You can analyze all you want but when the brand is easily viewable than those marketing dollars are well spent. When you see the amount of money a cell phone and watch company spends to get their newest products in the latest James Bond movie, do you think they are recouping millions of dollars in sales? Hardly. But when they activate a full campaign (print ads bill boards, and what ever else) that ties the brand and product affiliation to the movie, I believe that is what pushes the sales. Sure there is the initial investment of sponsoring a game. But what if those companies had a year long campaign to tie in the game to other promotions throughout the year. Brand awareness creates a brand following. A following leads to potential customers. How did Bully Dog analyze the effectiveness of their saturated involvement with Baja: EOC? From my perspective on the outside, I would say they have more customers from all the different promotions that they were involved in. [/QUOTE]

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