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<blockquote data-quote="D4D" data-source="post: 920523" data-attributes="member: 13638">Measuring the ROI from a video game is near impossible, bacause as you said Baja619 it is about building brand awareness. To evaluate it we do surveys at events as well as with various contests we do but that is not 100% full proof. We got involved in the games for one specific reason, to reach a younger demographic that had interest in our market already. And it is working really well for us thanks to the games, the R/C trucks, the toys, etc.Really my question is not if it is worth it or makes sense, it was more specidic to the off road market. You are all part of this in one way or another so does the logo placement catch your off road eye. From the replies, other then Loomis (Which means he sucks at racing games and has not got far enough in the game <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink&nbsp; &nbsp; ;)" loading="lazy" data-shortname=";)" /> bahaha.........) I would say you guys do notice it.</blockquote>

[QUOTE="D4D, post: 920523, member: 13638"] Measuring the ROI from a video game is near impossible, bacause as you said Baja619 it is about building brand awareness. To evaluate it we do surveys at events as well as with various contests we do but that is not 100% full proof. We got involved in the games for one specific reason, to reach a younger demographic that had interest in our market already. And it is working really well for us thanks to the games, the R/C trucks, the toys, etc. Really my question is not if it is worth it or makes sense, it was more specidic to the off road market. You are all part of this in one way or another so does the logo placement catch your off road eye. From the replies, other then Loomis (Which means he sucks at racing games and has not got far enough in the game ;) bahaha.........) I would say you guys do notice it. [/QUOTE]

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