I sent this to Travis via PM yesterday but I'm not all that savvy with Klaus' new forum uprgrades and my PM skills may be off. Considering how he's usually busier than a one armed paper hanger, and because I saw this thread take off and show substance, I decided to throw this into the mix.
Travis,
I’ve been lurking and sometime posting on RDC close to fifteen years now and I have personally been losing interest in RDC and Desert Racing for several reasons. At this point I am pretty much done posting on RDC and the allure of spending my disposable income to drag my family to the Stateside races isn’t enough anymore. I still have a special place in my heart for Baja racing though.
I have nothing to gain by this message but you posted what I felt was a great question and I have no interest in a fractured RDC debate on the subject between all the whiners. That being said I have a few thoughts and observations I think provide value to your question. There is no clear answer to me on this yet but I don’t think I’m too far off the mark with most of these…
Some of the positives of Off-Road Racing include but are not limited to…
Uniqueness.
While there are many forms of motorsports that race on or partly on dirt, the nature of the courses is far different from the conditions on a rally course or dirt track.
Lack of Unified Regulation and Structure *This is a double edged sword. See my comments regarding this below.
One of the coolest parts of desert racing is the lack of regulation and the abundance of choices available to the prospective racer. Teams can use a wide array of designs and components to construct what they hope to be the best “winning combo.” They can also choose from several race orgs to fit their location, budget and/or schedule.
The Courses and Scenery
I’m sorry to others but I totally agree with you and Dailey. Baja is where it’s at. I could care less who won follow the leader at VtoR. I wasn’t even that stoked on the Imperial 250 because of the closed course reducing spectating. The Baja races offer so much more of a total experience for everyone participating in any way in the race (drivers, team, family, etc.) Marketing wise I know it presents very unique challenges but I think the content is far more marketable. It’s prettier; it’s alluring and epitomizes adventure. It’s appealing.
The People
There are a lot of really great people involved in desert racing. What is especially cool to me is how un-homogenous that group is. Mexican Teams, West Coast Teams, Texas and OK teams, guys from the upper Midwest, people flying in from the UK or the East Coast. This to me is evidence of the potential of widespread appeal. People from all walks of life.
The Machines
The race coverage I have seen has been pretty cool but in my opinion the machines are under-marketed. Does Joe public know what an underdrive is? Do they realize how much the motors need torque and how truly impressive the powerplants are? I have seen enough slow-motion clips of TTs going 40mph through huge holes to think the same clips could be somewhat mundane to the average viewer.
I believe that this sport has made some really cool developments in suspension design and tuning, driveline strength and longevity, and tire technology. All of these standout from other forms of motorsports in some way yet rarely seem marketed sufficiently to generate appeal.
The general public can see an amazing machine mashing through the big stuff, but they don’t have the education or understanding of the finer points of the machine to truly appreciate it for what it is. Pardon the NASCAR comparison as I’m not really into it but they do a damn good job of explaining in Lehman’s terms the intricacies of the machines. I believe this solidifies the fan base in part by increasing their understanding and making for better conversation between fans. I follow desert racing pretty closely and I couldn’t tell you the differences between an ID or Geiser TT.
Why do people race TTs?
Because they can.
They can because no one tells them they can’t. Dan Mac made some points about licensing subjectivity and grandfathering but I disagree. EVERYONE INCLUDING CO-DRIVERS WHO GETS IN A RACE VEHICLE SHOULD BE LICENSED. THIS INCLUDES ANY AND ALL CURRENT DRIVERS, INCLUDING RG AND ROB MAC.
Why?
Legitimacy of course. I believe this process would better the racers, the racing, the spectating, the safety/permits/BLM/insurance providers and promoters. The more legitimacy the product has (certs; licenses, training programs, etc.) the easier the product is to sell.
As in most all other forms of business, the product must be legitimized before it can be marketed and/or sold to the general public. *Sadly this is especially true for this sport after the Lucerne debacle.*
Any TT or limited drivers (licensing should be mandatory for all classes, pit crew and team) who have a problem with this I think are looking at it the wrong way. It should be no big deal to pass if they have the talent, and if everyone’s whining about pre-race prep degradation, testing could possibly be combined with qualifying.
If you can’t qualify, you don’t have to sell your TT. You just have to practice and get better so you can pass the next qualifier.
Travis, I think I see where you are coming from. You participate in a sport that lacks legitimacy to many. You negotiate for clients in an attempt to monetize the potential of the sport and its athletes. It appears challenging to provide the kind of value one would expect to sponsors given the state of the sport.
In summary, desert racing and its racers are often their own worst enemy. The fractured orgs, the AYSO gimme my trophy mentality prevalent among many, the insane amount of classes confusing fans as well as first time viewers is maybe the worst part.
Desert racing needs a unified organizational body and an athlete’s “union” or representative party to effect change at the org level and to represent in D.C.
I believe desert racing to be one of the greatest types of motorsports on the planet and easily one of the most under monetized. I see major potential and major obstacles but one thing seems to true, the cool and wow factor are there they just haven’t been presented properly.
What say you bud? Am I way off?
Ben