Able Planet Sponsors Rally America to Promote “i am able” Campaign

Wheat Ridge, CO (January 21, 2010) — Able Planet joins the Rally America team as a Contingency Sponsor of the 2010 Rally America National Championship to provide financial support to the organization and award valuable prizes to this year’s competitors who will be eligible to receive a wide range of award-winning headphones and headsets with Able Planet’s patented technologies that provide superior sound quality and speech clarity.

Kicking off the 2010 Rally America National Rally Championship season, 2009 Super Production National Champion Jimmy Keeney returns to defend his title with new co-driver Jason Grahn as they gear up to compete in this year’s Sno*Drift Rally in northern Michigan. Driving the Able Planet Super Production Rally Car, a 2007 Subaru Impreza WRX STi, the Keeney/Grahn team plan to enhance last year’s strategies that helped Jimmy and Melissa Keeney win the 2009 Rally America Super Production Championship.

“As a leader in audio and communication devices, Able Planet is an important sponsor of the 2010 Rally America National Championship,” said Paul Giblin, Director of Business Development for Rally America, Inc. “The company’s “i am able” campaign that challenges all people to overcome personal obstacles to lead more active lifestyles is ideally suited for action sports, like performance rally. Together, Rally America and Able Planet can show our fans that “It Is Possible” to set new standards of performance, and we’re proud to have them involved in the Rally America National Championship for 2010.”

Held January 29-30, 2010 in Atlanta, MI, the Sno*Drift Rally takes place over 100 miles of snow-covered gravel surface roads in the area surrounding Atlanta, Lewiston and Hillman, Michigan. Big names in extreme sports like multi-time X Games gold medalist Travis Pastrana, DC Shoes co-founder Ken Block, BMX-legend Dave Mirra, and 2009 Super Production National Champion Jimmy Keeney have become annual contenders at this event. Sanctioned by Rally America, Inc., this year’s event will mark the 44th Anniversary of the Sno*Drift Rally.

“Able Planet is a proud supporter of Rally America, and the Sno*Drift Rally is an ideal venue for champions like Jimmy Keeney, Travis Pastrana and Dillon Van Way to show the world what they are able to do in extreme environments,” said Able Planet CEO Kevin Semcken. “While some may say that sponsoring action sports are perfectly suited for communicating our company’s mission, we do it simply because we love to watch them drive!”

About Able Planet

API designs and manufacturers audio and communication devices for people with normal hearing to those with severe loss; For All Levels of Hearing®. The company’s products include headphones, headsets, and assistive listening devices with proprietary technologies that enhance sound quality and speech clarity. The company has won over 26 awards in the past five years, including 22 International Consumer Electronics Show awards for innovation and design. The company’s products are marketed worldwide through Able Planet, leading retailers, audiology networks, non-profit foundations and strategic partners. The privately held company is headquartered in Wheat Ridge, Colorado. For more information, visit