JOHNSON VALLEY, CA – October 6th, 2017- Hammerking Productions, Inc. is pleased to announce AMADA is the Official Industrial Machine Partner of ULTRA4 Racing and King of The Hammers for 2018. AMADA machines are utilized by many of the top fabrication shops designing both ULTRA4 vehicles and their customized parts. KOH fans can expect to see some of AMADA’s innovative tools and products showcased on the lake bed at the 2018 Nitto King of The Hammers. With 500+ competitors and 40,000 fans, the event is expected to once again be the largest off-road event in North America for 2018.
ULTRA4 Racing has grown from 12 friends racing for bragging rights in 2007 to more than 800 drivers competing in ULTRA4 events held around the world, making it one of the fastest growing motorsports of the past decade. The popularity of the sport is due to the innovation and design that goes into the unlimited 4 Wheel Drive vehicles. AMADA produces top of the line metal manufacturing and automation solutions that already play an integral role in the evolution of ULTRA4 car design. AMADA’s line of machines can bend, cut, punch and even weld metal. Drivers will be invited to a meet and greet for an opportunity to see these machines in action during KOH Week.
AMADA AMERICA’s COO, Mike Guerin, an off-road enthusiast himself, is looking forward to the event. “We’re thrilled to take part in the incredible success of King of The Hammers. Speed, precision, power and innovation are defining characteristics of AMADA’s sheet metal fabrication equipment. These key attributes make AMADA the ideal Industrial Machine Partner of ULTRA4 Racing and King of the Hammers.”
King of The Hammers founder, Dave Cole expressed his excitement for this new partnership by stating, “AMADA produces and manufactures the machines necessary to fuel innovation in off road. I’m excited for our fabricators, drivers and fans to see their machines in use in Hammertown next February.”
The 2018 Nitto King of The Hammers week starts on Friday, February 2nd and goes through Saturday February 10th. The event marks the beginning of the 2018 ULTRA4 season and is held in Johnson Valley, CA.
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AMADA machine tools consistently set global standards for performance and reliability. And each year, AMADA continues to develop and perfect innovative sheet metal manufacturing and automation solutions with a single objective: to maximize productivity. Our most important tool in achieving this goal is listening to our customers and responding to their needs. AMADA AMERICA, INC. was established in Seattle, Washington in 1971 and has been located in California since 1973. Its company headquarters are located in Buena Park, California. For more information, log on to www.amada.com/america.
ABOUT ULTRA4 RACING
ULTRA4 is a vehicle type, class and series. ULTRA4 Racing was born from the popularity of the annual Nitto King of the Hammers, considered to be the toughest one-day off-road race. The vehicles are unlimited four-wheel drive, capable of competing in multiple racing disciplines – extreme rock crawling, high-speed desert racing and short course. In eleven years, the sport has grown significantly from the inaugural King of the Hammers to an eight race national series, and multiple races held internationally ULTRA4 Racing is managed by Hammerking Productions located in Temecula, CA. To learn more, log on to www.ultra4racing.com.