An Inside Look With Matt Cook

Often times we hear stories of people watching Dust to Glory for the first time and going out the very next day to buy a race car or dirt bike in hopes of racing the Baja 1000. Matt Cook’s story is just a little bit different; but needless to say, the off-road racing bug bit Matt, and hard.

Nearly one year ago after watching a Lucas Oil Off-Road Race on TV, Matt went out the very next day in search for a shortcourse off-road racecar. After some investigation and research into classes and rules, Matt decided that the Pro Lite class was the class for him. It didn’t take long before Matt was searching through the Race-Dezert.Com classifieds and lining up: a Pro Lite race truck, a crew chief, and a mechanic, and if you have a team you have to have a hauler, and if you have a hauler you have to wrap it and make it your own. Luckily for Matt Cook, wrapping the hauler wasn’t something he had to think much about. Owner and CEO of the ever so popular Supercross.com, Matt already had the perfect black and red branding set for the side of the hauler.

With a background of Internet Marketing and Social Marketing, Matt Cook is the true meaning of an entrepreneur. Buying and selling dozens of different companies and managing over 500 employees, Matt Cooks’ latest investment was that of Supercross.com. Cook also went on to build the Angry Bikes iPhone application, and a film production company.

Cook had his marketing and branding down, but could he drive? What would a former professional golfer, ski instructor, hair salon owner from Orem Utah know about shortcourse off-road racing anyways? Known for willing to push the limits, Matt knew he had better step up his driving game if he was going to run with the big dogs. Cook quickly enrolled himself in every form of driving school you could think of. From three different rally schools, to drifting school all the way down to roundy-round circle track racing school, Matt Cook was determined to make a statement in the Pro Lite division.

As if racing and managing a team wasn’t hard enough, Matt is also a main sponsor of the shortcourse super-team- Stronghold Motorsports. Knowing that he wanted to reach all aspects of his markets, Cook headed out to the Mid-West and recently became an official series sponsor of the Traxxas TORC series.

It seems as though whatever Matt Cook does it becomes a huge success and without a doubt his shortcourse career wont be any different. Keep an eye out for Matt Cook racing the Supercross.com Pro Lite #55 in the Lucas Oil Off Road Racing Series and in the Traxxas TORC series for the remainder of the 2012 season.

To find out more about Matt Cook and Supercross.com go to: www.Supercross.com – @SUPERCROSScom or @MattCook55 on Twitter.

If you or someone you know would like to be considered for “An Inside Look”, please feel free to send your bio to adam@race-dezert.com

Words by Adam “Gunnslinger” Gunn

Photos by Jason Zindroski

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    Mitch Foster
  • January 10, 2013
Matt Cook, have been rooting for you all year to win a race in your rookie season but after just watching the last race in CA and what you did to Andrew Caddell I now think your a piece of poop and should be suspended for at least half the races for 2013