Baja Designs has signed on as a Presenting Sponsor for AVE’s next Midnight event, the PURE 100

California City, CA – June 28, 2017

BAJA DESIGNS – “The Science of Lighting”, the leading aftermarket lightning producers has signed on as a Presenting Sponsor for AVE’s next Midnight event, the PURE 100 – THE NIGHT TIME IS THE RIGHT TIME JULY 29, 2017Race #5 of the seven-event PURE UTV OFF-ROAD DESERT SERIES.

BAJA DESIGNS has been a Contingency Sponsor for the series for many years but once again they have stepped up to be the “Presenting” sponsor of this July 29 event, when the race will start at exactly midnight. According to Dan Eckardt, of BAJA DESIGNS, “We are going to light up the start/finish and the scoring chute brighter than a Christmas tree for the PURE 100 event.” Baja Designs is also awarding special prizes to the Top Three finishers and will offer other prizes as well.

This next PURE 100 event is quite unique as it will send out the first car in the starting order at exactly 12 Midnight, and each vehicle thereafter will follow in 30-second intervals. It’s anticipate that this all-night race will take around two-hours and ten minutes for the average competitor.

The terrain in California City will be fast but with a number of interesting sections that is sure to slow the competitors down. According to Race Director, Alan Bell, “We have a couple of sections that we want the speeds to slow and make the racers work a little bit. They will certainly be fun to negotiate.”

Baja Designs (see link)  has an extensive availability of LED product for just about every performance operation and application. Not only they light just about every need for the Automotive Industry but they also provide race-proven products for the UTV market as well as high performance product for Motorcycles, Adventure Bikes, ATVs, Marine, Military, Industrial and Agricultural product.

The PURE 100 PRESENTED BY BAJA DESIGNS is the fifth race of the seven-race Series. It is the only such series in the U.S. where it features and spotlights the UTV product at its finest. It is also the most affordable Series in the country with Sportsman entries at $250.00 per event and the Pro entry at only $450.00 of which $200.00 goes into the Pro Purse by Class. There is no other Series where you can spend so little and get as much as you have to spend in other series for basically get the same amount of return into the Pro Purse.

For more details of the PURE UTV SERIES and other off-road events, visit: