Best In The Desert Sets Impressive New Records for First Half 2018
Through the first five rounds of 2018 “The American Off-Road Racing Series” has drawn a record number of participants with over 1,300 entrants participating in the Parker 250, Parker 425, Mint 400, UTV World Championship and Silver State 300 events. Participation in all classes is up with significant growth across all classes and in the UTV segment in particular. In addition, new sponsors, increased media coverage and a renewed investment in marketing have all led to a much higher profile for the series.
“There is no doubt we are off to a great start in 2018”, commented Best In The Desert Co-Owner Daryl Folks. “Certainly a strong economy and healthy off-road industry are major factors but we also believe our formula for hosting safe, fun and unique off-road racing events here in the U.S. is really paying off as well. In addition, our focus on safety seems to be striking a positive chord with the racers. The bulk of the credit goes to our staff and our volunteer organization who work tirelessly to make sure every entrant feels personally connected to Best In The Desert. Bryan Folks, co-owner of Best In The Desert adds, “We are very fortunate to be in such a position. It’s a testament to the vision our father Casey Folks created when he first began Best In The Desert. We are enthusiasts and racers ourselves and understand what the racing community is looking for when they spend their hard-earned dollars to go racing. It’s easy to put ourselves in their shoes and ask what they want. We just try to deliver on what we would expect from a race promoter. When you mix that philosophy together with what we believe is the best staff in off-road racing you have all the ingredients for success.” Best In The Desert Operations Manager Donald Jackson commented, “We appreciate our competitors who believe in the quality and professionalism of the events we produce. Our sponsors and their tremendous support have enabled us to implement the highest quality, safest, most exciting races for the off-road racing community.”
Next on the schedule is our renowned Vegas to Reno race scheduled for August 15th-18th. The General Tire Vegas to Reno presented by FOX, the longest off-road race in the United States, is the crown jewel of the Best In The Desert series and has always drawn the top teams in off-road racing since its inception.
Highlights of the Report include Current Points Standings, National Television Coverage, Expanded Media Coverage, Increased Sponsor Participation, Surging Social Media Growth, Impactful On Site Activation and Thousands of Lasting Impressions from Best in the Desert Publications.
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Follow the action of the Lucas Oil Production Studios broadcasts of Best In The Desert events on the NBC Sports Network and MAVTV.
Best In The Desert official sponsors: Ford Motor Company – Official Truck, General Tire – Official Tire, Lucas Oil Products – Official Oil, Sunoco Race Fuels – Official Fuel, Rugged Radios – Official Communications, Fabtech – Official Suspension, Polaris RZR – Official UTV, KC HiLiTES – Official Light, Beta Motorcycles – Official Motorcycle, Method Race Wheels, Tactical Recovery Equipment, Trophy Tractor, R-N-R Steel, Dicks Racing Suspension, Slime, McKenzies, Sportsman Cycle Sales, Fall Advertising and TrueTravel Dynamics
Life is an Adventure.
Come Live Your Adventure with Best In The Desert… THE AMERICAN OFF-ROAD RACING SERIES
Further information is available at:
phone: (702) 457-5775
Thanks to our talented photographers who provided images:
Bink Designs, Daniel Curiel Photographic, DirtFocus.com, Door 54 Photography, RnR Photos and Tuba Art Films.
Important notice: THE USE OF DRONES WILL NOT BE ALLOWED AT ANY BEST IN THE DESERT EVENT. Please be aware, Drones are VERY DANGEROUS to the safety of all concerned, both people in the air and on the ground.