BFGoodrich presents Race-Dezert Heroes and Legends: Larry Roeseler -

BFGoodrich presents Race-Dezert Heroes and Legends: Larry Roeseler

Off-road racing legend, Larry Roeseler has had a long and distinguished career in off-road racing highlighted by his multiple Baja 1000 overall wins and he’s far from retiring. Known for his smooth and consistent driving style, Larry’s an icon in the sport of off-road racing. Revered by racers and fans alike Larry started racing motorcycles winning multiple races and championships. He then moved into four wheel off-road compiling an impressive resume including 13 Baja 1000 overall wins, and 12 Baja 500 overall wins. A pioneer of the sport, Larry is most known for his longevity as well as piloting the famed Terrible Herbst “Land Shark” Truggy. Come meet Larry as he pre-runs the Baja 1000 and listen to what made him fall in love with off-road racing. From career highlights to the special moments that defined his career in off-road racing, he did it all on BFGoodrich Tires.

Photography by Ernesto Araiza
Directed by The Martelli Brothers – Produced by Mad Media


  1. Larry Roeseler is as cool as the back side of your pillow! One of the greatest guys you could ever spend time with… as long as he shows up!

  2. Met Larry a few years ago in Lucerne Valley. He was in a very trick prerunner filling his tank to go out and do some suspension testing on his race truck. Super nice guy!. I told him it was kinda weird seeing him since I saw a replay of him winning the Baja 1000 on a bike just the night before on TV. He’s one of the all time greats!

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