BITD: [RACE UPDATE] All Terrain Concepts Named Title Sponsor of UTV Legends Championship

All Terrain Concepts® Named Title Sponsor of 2021 UTV Legends Championship

Additional Details Finalized for Best In The Desert’s Highly-Anticipated UTV/MC and Quad Event

LAS VEGAS, NV (Dec. 21, 2020): Best In The Desert, the largest off-road racing series in North America, is proud to announce All Terrain Concepts® as the title sponsor of the UTV Legends Championship in Laughlin, Nevada on March 24-28, 2021. In addition to being the third event of the 2021 Best In The Desert series, the All Terrain Concepts® Legends Championship will be televised on MAVTV. 

Based in Laughlin, Nevada, the All Terrain Concepts® UTV Legends Championship will be 17 miles long and designed to challenge the best of the best in the off-road world. Open to motorcycles, quads, and UTVs, this race is meant to level the playing field by challenging those who excel in a short-course format as well as long-distance champions. UTV racers, in particular, should look forward to battling it out to win the title of Best In The Desert UTV Legend in the highly-anticipated “Race of Champions.” 

The event will feature two full days of racing as well as a myriad of extracurricular activities and entertainment for the general public and non-racers alike, including Poker Runs on the actual racecourse open to UTVs. The All Terrain Concepts® UTV Legends Championship will also feature the 4Wheel Parts Youth Series race which means the whole family can look forward to the end of March. The town of Laughlin is always excited to welcome Best In The Desert racers, fans, and volunteers with open arms.

“We are super excited about this event,” commented Best In The Desert CMO Bryan Folks. “In particular, we are proud to have a company like All Terrain Concepts come on board to support the event as Title Sponsor. Their participation only adds to the energy surrounding the event. We’ve been working hard to bring in the best UTV racers from all over the U.S. to race this event as well as bringing the non-racing UTV community together. It should be a great weekend for the sport of UTV racing and recreation.”

All Terrain Concepts® is a leading manufacturer of UTV lighting solutions as well as aftermarket parts for off-road vehicles and UTVs. More information on the brand can be found on their website: https://allterrainconcepts.com/.

“All Terrain Concepts® is very excited to support Best In The Desert and the generations of off-road enthusiasts they reflect. For decades, Best In The Desert has been recognized as the premier off-road racing series in North America. We feel with the rapid expansion of the sport, fueled by the explosive growth of UTV enthusiasts, this event, in particular, reflects the past, present, and future of desert racing,” commented Peter Rector President of All Terrain Concepts®.