Extreme E extends broadcast reach to Croatia

Extreme E extends broadcast reach to Croatia

10 March 2021, London: New electric off-road race series, Extreme E, which is set for its championship debut in Saudi Arabia in 24 days, has today confirmed its latest broadcast deal with Croatia’s premier sports station, Sport TV Croatia (SPTV).

SPTV, which is based in Zagreb, will televise all five of Extreme E’s X Prixs, including the live broadcasts, repeats and highlights in English on its linear channel.  In addition, viewers will also be able to enjoy coverage of the ground-breaking series on its digital platform sptv.hr/uzivo – an outlet focusing on the importance of diversity and gender equality within sport.

Croatia, like many places in the world, is under pressure to reduce production of harmful carbon emissions. In recent years, there has been a rapid increase in the use of electric vehicles and the country now boasts over 800 charging points in 300 separate locations – a progressive shift that Extreme E aims to support by shining the spotlight on the potential of electric motorsport.

Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to have signed a deal with SPTV today – not only is the channel known for its excellent coverage of a wide range of sport in Croatia, but it is also committed to highlighting issues surrounding the environment and gender equality – both of which are key messages of our series.

“I am confident that this, coupled with our thrilling and unique race format, will ensure that Extreme E is the perfect fit for SPTV’s sports aficionados.”

Petar Čavlović, General Manager at SPTV, said: “As a television channel that broadcasts all sports and considers them equally important, we believe that in addition to Extreme E’s innovative sporting side, it is also vital to raise awareness amongst our viewers of important issues such as climate change and gender equality.”

Following the inaugural race in Saudi Arabia (3-4 April), Extreme E will visit Senegal (29-30 May), Greenland (28-29 August), Brazil (23-24 October) and Patagonia (11-12 December).  By holding races in areas that are suffering at the hands of the environmental crisis, such as tropical rainforests and the Arctic, the aim is to raise viewers’ awareness and interest in environmental issues.

The series also has a unique viewing format, as races will be held without spectators and broadcasted as two-hour programs, in a bid to reduce the championship’s carbon footprint. In addition, the championship is transporting equipment for the race by sea on its floating centrepiece, St. Helena, which is currently on route to the first event in Saudi Arabia.

To learn more about Extreme E, visit – www.Extreme-E.com

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.

Season 1 Calendar:

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland
28-29 August 2021
Amazon X Prix: Para, Brazil
23-24 October 2021
Glacier X Prix: Tierra del Fuego, Argentina
11-12 December 2021

About Continental Tyres: Founding Partner and Official Tyre Partner

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 230,000 people in 59 countries and markets.

The Tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States.

CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma:

Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra. Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.