Extreme E joins BT Sport’s line up

Extreme E joins BT Sport’s line up

19 March 2021, London: Pioneering electric race series Extreme E, which makes its much-anticipated debut in Saudi Arabia in just 15 days, is to be broadcast on BT Sport.

Beginning with live coverage on BT Sport 1 of the Desert X Prix from AlUla, Saudi Arabia, on 4 April from 11.00, BT Sport will air all five of this year’s X Prixs live in-full as well as the championship’s race highlights on-demand.

In addition to the live action, BT Sport viewers will also be able to access Extreme E’s regular ‘Magazine’ show – an insightful behind-the-scenes look at the people and science surrounding this unique ‘sport for purpose’ series. Extreme E joins BT Sport’s wider motorsport line up which includes Moto GP, FIM Speedway, WRC and DTM.

A legendary line-up of champion drivers, including Jenson Button, Jamie Chadwick, Molly Taylor, and Carlos Sainz Snr., are set to compete in Extreme E’s first ever race when the series kicks off in AlUla, Saudi Arabia on 3 April. The rules of this motorsport world-first state that each team will field one female and one male driver in identical 550-bhp electric SUVs – known as ODYSSEY 21’s – which will ensure a completely level playing field amongst competitors.

The cars and the rest of the championship’s freight will sail to each location on the St. Helena as sea travel is less carbon intensive than air freight. Not only will the ship act as a logistics hub, but it also has a science laboratory on-board, which will be home to scientists conducting research into various areas of the marine environment during the global voyage.

In a bid to reduce carbon emissions, numbers at events will be kept to a minimum and this includes spectators, so the only way Extreme E can tell its story is through the screen, making its broadcast product particularly important.

Simon Green, Head of BT Sport, said: “Sports broadcasting, like every industry, has a part to play in climate change and our coverage of Extreme E will be a constructive step in highlighting positive environmental messages to our customers. I know how important this is as part of BT’s ongoing efforts to become a net zero carbon business by 2045 and for BT Sport to become one of the greenest broadcasters in the UK.”

Ali Russell, Chief Marketing Officer at Extreme E, said: “Today’s broadcast agreement with BT Sport marks another major coup for Extreme E. Apart from allowing us to bring our thrilling electric race format to even more sports fans in the UK and Ireland, BT Sport provides us with an invaluable platform to share the wider environmental and equality message behind the championship.

“Although the domestic uptake of electric vehicles is increasing, there is still work to be done to showcase the potential of EV technology. By focusing on the environment through sustainable motorsport, Extreme E hopes to encourage fans to make changes to reduce carbon emissions and slow down the climate emergency.”

To learn more about Extreme E, visit – www.Extreme-E.com

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.

Season 1 Calendar:

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland
28-29 August 2021
Amazon X Prix: Para, Brazil
23-24 October 2021
Glacier X Prix: Tierra del Fuego, Argentina
11-12 December 2021

About Continental Tires: Founding Partner and Official Tire Partner

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States.

CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma:

Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra. Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.