Extreme E partners with SNTV
1 February 2021, London: Extreme E, the electric off-road racing series, has partnered with SNTV, the world’s leading sports news video provider, to share its innovative sporting product with a global audience.
For the last 24 years, SNTV has worked with federations, sports organisations and brands to provide world-class sports video news and highlights to global broadcasters and digital publishers. It is now bringing its extensive production expertise and distribution network to Extreme E.
Ali Russell, Chief Marketing Officer at Extreme E, said: “SNTV is a partner that will help give Extreme E global reach and exposure through its connections and expertise. Not only will they support sharing the racing action, they will use hybrid storytelling to share a wide variety of content the series has to offer.
“In Season 1 there are five races so it is important to continue the momentum of the championship even when we aren’t racing and draw people’s attention to all aspects of the series including Legacy Programmes, driver and team profiling and the championship’s floating centrepiece, the St. Helena, which not only transports all the equipment, but will also be home to scientific research.”
SNTV has partnerships with some of the biggest sporting properties in the world including NBA, Bundesliga and Formula One. Its aim is to connect sports fans worldwide and it does this by distributing quality sports video content to 1200 global outlets across broadcast and digital in 115 territories worldwide.
James Dobbs, Managing Director at SNTV, said: “In many ways Extreme E is the perfect partner for SNTV, offering compelling human stories and important social messages, all centered around a premium sporting event. Working with Extreme E, we will drive awareness and increase the profile of the series by delivering race highlights and other feature content across our global media network. All distribution will be underpinned with usage and insights data, allowing Extreme E to tailor their content strategy and demonstrate value to stakeholders. We’re excited to maximise impact and exposure of this innovative, equality-driven, all electric series as it continues to influence the sporting and social agenda.”
Extreme E will go racing in April 2021, with ten entries confirmed, which include Chip Ganassi Racing and Andretti United (USA); Veloce Racing, JBXE by Jenson Button and X44 by Lewis Hamilton (UK); ABT CUPRA XE and Rosberg Xtreme Racing (Germany); Team TECHEETAH (Indonesia); Hispano Suiza Xite Energy Team and ACCIONA | Sainz XE (Spain).
Each team will race the ODYSSEY 21, an electric SUV designed to take on five formidable environments – arctic, glacier, desert, rainforest and coastal. Each location in which Extreme E will race have been detrimentally affected by the climate crisis, and through racing, the series will shine a spotlight on these issues and leave a long-lasting positive impact through its Legacy Programmes.
To learn more about Extreme E, visit – www.Extreme-E.com
About Extreme E:
Please visit the Extreme E media centre to access images, videos and press releases: https://www.extreme-e.com/en/mediacentre
Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.
To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.
The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.
Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.
Season 1 Calendar:
Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland
28-29 August 2021
Amazon X Prix: Para, Brazil
23-24 October 2021
Glacier X Prix: Patagonia, Argentina
11-12 December 2021
As a dedicated sports video agency with recognised and trusted video journalists, we give brands and federations an edge in today’s crowded landscape. Through our globally engaged distribution network, SNTV offers its partners a real-time route to sports fans and audiences worldwide, all underpinned by detailed usage and insights reporting.
For more information on SNTV, please contact:
Rebecca Hart, Head of Product & Marketing
E: email@example.com | W: sntv.com
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