Extreme E to air live in Turkey following broadcast agreement with Saran Media Group

Extreme E to air live in Turkey following broadcast agreement with Saran Media Group

30 September 2020, LondonThe ever-broadening reach and appeal of pioneering new electric off-road motorsport series Extreme E has today been bolstered by the confirmation of a new broadcast deal with Saran Media Group that will see the championship shown live in Turkey.

The inaugural season of Extreme E next year will see purely-electric SUVs racing wheel-to-wheel in some of the most remote, spectacular and dramatic environments on earth, from the Arctic to the Amazon Rainforest, in a unique five-race global odyssey.

All of the race locations have been severely damaged or affected by either climate change or human influences. Extreme E’s objective is to highlight the challenges of these diverse ecosystems while raising awareness, driving sustainability and inspiring action through world-class motorsport.

Season 1 will get underway in early 2021, and all of the X Prixs will be broadcast in Turkey on Saran Media Group’s S Sport and S Sport2 channels as well as via the S Sport Plus digital platform.

In addition to live race coverage, the agreement includes broadcast rights for repeat, catch-up and highlights shows and the full Extreme E documentary series. S Sport is also available on the Digiturk, D-Smart, TiviBu, Turkcell TV+, VodafoneTV and KabloTV digital platforms.

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted to announce Extreme E’s latest broadcast partnership with Saran Media Group. Turkey is an important market for us and as a country, is a passionate and committed supporter of the automotive industry’s electric future.

“We are very much looking forward to showcasing the outstanding capabilities of our own cutting-edge electric vehicle – the ODYSSEY 21 e-SUV – to a large and engaged audience via Saran Media Group’s wide range of top-tier Turkish platforms.”

Selim Usta, Head of Sports at Saran Media Group, said: “Despite the turbulent times due to the global pandemic, we are excited to add this fascinating new series into our extensive existing portfolio of premium sports. ”   

The agreement with Saran Media Group is the latest broadcast deal to be announced by Extreme E, with the championship also set to partner with BBC (UK), Discovery (Europe and North America), FOX Sports (United States, Canada and the Caribbean), FOX Sports Asia (Southeast Asia), FOX Sports Australia, Mediaset (Italy), Sony India (Indian subcontinent), TVNZ (New Zealand), RTM (Malaysia), Dubai Sports (Middle East), RDS (Canada), China Sports Zhibo.tv (China), RTL 7 (The Netherlands), ORF (Austria), ESPN Africa and StarTimes (Africa) and BTRC (Belarus).

Further sporting, broadcast and partnership announcements will follow in the coming weeks.

To learn more about Extreme E, visit – www.Extreme-E.com

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub, a move which is estimated to lower carbon output by two thirds in comparison to air freight. It will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint as well as being used to facilitate scientific research through an on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.

About Continental Tyres: Founding Partner and Official Tyre Partner

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 230,000 people in 59 countries and markets.

The Tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States, CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 300 customers in 50 countries.

About LuisaViaRoma:

Established in 1929, LuisaViaRoma has been an online luxury destination since 1999. In 2019, LuisaViaRoma celebrated the company’s 90th anniversary, as well as the 20th anniversary of its online business.