General Tire Crowns 2010 Miss Mint 400

LAS VEGAS – (March 26, 2009) – After a fierce online competition, in the end it all came down to one lucky lady, when Ali Kossler of Anaheim, CA, was named the 2010 Miss General Tire Mint 400.

Since the start of the contest in February, a record number of Miss Mint hopefuls registered to be Miss General Tire Mint 400 on Visitors to the site voted, and Kossler was crowned during the kickoff event Thursday night on the main stage next to the Golden Nugget Hotel at the Fremont Street Experience.

“We had such a great time bringing back the Miss Mint Contest last year, and this year, the results are just off the charts!” said Dana Zamalloa, manager of PR, General Tire. “This contest is a great addition to an already stellar weekend race event.”

Kossler won the popular vote on the website. The runners-up, sisters Maria Baldi and Michaelene Baldi of Cherry Valley, CA, were selected through an interview process with the rest of the Top 10 vote-getters, Zamalloa added.

Miss Mint 400 will appear at the General Tire Mint 400 Fan Fair & Tech Day on Friday, March 26th and will help start the race Saturday, March 27, 2010. In addition to being the centerpiece of all Mint 400 activities, Kossler also receives $1,500 and a personal photo shoot.

In its heyday, the Race was famous for celebrity drivers and the Mint 400 Girls, and each year Miss Mint 400 was crowned. Over the years, the title was given to a number of famous models, including Linda Carter (Wonder Woman) and “Wheel of Fortune” letter-turner Vanna White.

For media information, or to download a high resolution image of Miss General Tire Mint 400, visit or

For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Ted Hunnicutt, Marc Burnett, Kent Kroeker, Mickey Childress, Carey Hart, Josh Merrell, Robby Woods and Sean Geiser.

General Tire is part of Continental Tire the Americas, LLC. ( CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.