General Tire kicks off the highly anticipated Miss Mint 400 competition

Fort Mill, SC – (March 3, 2011) – The General Tire Miss Mint 400 competition is back for its 3rd consecutive year. General Tire is turning up the heat for the 2011 Mint 400 race by kicking off the event with the Miss Mint 400 competition which started on Feb 28, 2011. Girls from across the country compete for the Miss Mint 400 crown, which brings with it the prestigious Miss Mint title, a prize package, national exposure and a General Tire photo shoot.

Do you think you have what it takes to be the next Miss Mint 400? The contest is open to women 21-years-of-age and older who are legal residents of the fifty U.S. states and the District of Columbia (void in New York, Florida, Rhode Island, and U.S. territories and possessions, including Puerto Rico, and where prohibited). The contest starts now through March 15. To participate, entrants must upload two photos of themselves to, one head shot and one full-body shot.

The top ten women with the highest scores on March 15 will make it to the second round of competition. From there, only three women will move on to the final round. Each of the finalists will attend the Miss Mint 400 crowning ceremony on Thursday March 24th and that evening, the 2011 Miss Mint 400 will be crowned. The winner will receive three nights of hotel accommodations in Las Vegas, $1,500 and she will also have the once-in-a-lifetime opportunity to model in a General Tire photo shoot.

“The Miss Mint 400 contest has definitely added excitement around the SNORE General Tire Mint 400 race,” said Dana Zamalloa, Marketing, PR and Communications Manager, General Tire. “Last year we had a record-high number of votes and I am anticipating that the competition will be even hotter for 2011.”

For the full contest rules and regulations and for more information about finalist prizes and deadlines, go to

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For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed “Clyde” Stout, Ted Hunnicutt, Marc Burnett, Kent Kroeker, Mikey Childress, Carey Hart, Josh Merrell, Robby Woods and Jeff “Ox” Kargola.

General Tire is part of Continental Tire the Americas, LLC. ( CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately €20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently employs approximately 134,500 in 46 countries.