GoPro, the world’s most versatile camera, has signed on as an industry sponsor of The 2017 Mint 400. Since hitting the market in 2002, GoPro has enabled people to capture and share their most meaningful experiences with others. Essentially changing the cinematography world forever, GoPro has transformed the way people capture, manage and share compelling, immersive photo and video content of themselves participating in their favorite activities.
“There are so many amazing stories in off-road racing that GoPro helps us tell,” stated Mint 400 CEO, Matt Martelli. “GoPro cameras are an essential part of our television production that allow us to capture all the moments our spectators, even our cinematographers remotely positioned on course, don’t get to witness. We have 380 race teams in twenty-nine classes all competing for the win! To be able to share those epic battles with our fans is what it’s all about.”
GoPro’s latest camera, the Hero Black 5, is simply the most powerful and easy to use camera yet and includes 4K video, 12MP photos, voice control, one-button simplicity, touch display and waterproof design. Its 2” display allows users to preview and play back their shots, change settings and trim their footage, all on their GoPro. Durable by design, HERO5 Black is waterproof to 33ft (10m) without a housing and with an optional GoPro Plus subscription, HERO5 Black can auto upload photos and videos directly to the cloud for easy viewing, editing and sharing on the go.
The Mint 400 media program features the spectacular Mad Media style of (stunning) cinematography and authentic storytelling. Led by the directing team of “The Martelli Brothers”, Mad Media’s team of over seventy crew include ten of the best cinematographers in the business who utilize a variety of cinematic tools including cineflex helicopters, RED camera systems, drones, and hundreds of GoPro cameras to capture all the action. The Mint 400 media program is the most advanced in off-road. The Mint 400 TV show has been consistently airing on network television since 2010, reaching hundreds of millions of people in the United States, as well as a massive online impact.
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in sport, GoPro has become a mobile storytelling solution that helps the world share itself through immersive content.
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the oldest, most prestigious, and most challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over three hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1967, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the worlds best off-road race teams do battle at The Mint 400!
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.