Introducing GridPlay from Extreme E

Introducing GridPlay from Extreme E

16 October 2020, London: Extreme E, the innovative new off-road racing series, today announces GridPlay* – a new fan engagement concept, which allows the team with the most votes to select their spot on the starting line for the final race.

Engaging with fans is a key priority for Extreme E, which is why it is enlisting fan voting so viewers can select their favourite competitors. The team with the most votes will be able to choose their spot on the grid. And for those that don’t make the final race, they can ‘gift’ their votes to their preferred opponent. The remainder of the grid is decided by points from the previous races that weekend.

Alejandro Agag, Founder and CEO of Extreme E, said: “As a series we are looking for innovative ways to engage fans making them feel part of Extreme E, and have a voice when it comes to racing, particularly as we won’t have spectators on site as part of our sustainability endeavours. This makes the way we broadcast our championship even more important and people can watch the action on a variety of global channels and through our digital platforms.” 

Sara Price, Chip Ganassi Racing driver added: “I am really excited Extreme E is introducing GridPlay to the series! It will be such an innovative way for the fans to directly interact with the championship from anywhere in the world. I’ve never seen this done before in racing. It’s going to be a great way for the teams and drivers to connect with younger audiences. I think it will add a really fun and exciting dynamic to the sport and the future of motorsports!”

Mattias Ekström, ABT driver said: “I already love GridPlay. Unlike in World RX, where your starting position is decided by pure luck, in Extreme E the fans can make the decision. They can get more engaged with our sport and we as drivers have to make sure to get them on our side. This is one of many details that makes this series so different to anything we have seen so far.”

Extreme E is set to go racing in early 2021, and the eight teams confirmed so far will be driving the ODYSSEY 21, an electric SUV capable of reaching 62 mph in just 4.5 seconds, at gradients of up to 130 per cent. The unique race format is likened to Star Wars pod racing meets Dakar Rally. Each race, which will be known as an X Prix, will incorporate two laps over a distance of approximately 16 kilometres. Teams will field two drivers, one male and one female as stipulated by Extreme E, to ensure gender equality and a level playing field.

The races are being held in some of the most damaged corners of our planet to highlight a variety of issues from the melting Arctic icecap in Greenland to desertification in Brazil. Each event will bring with it a Legacy Programme, which have been devised by the championship’s Scientific Committee – a group of experts in environmental issues and the climate crisis.

The series will hold its Virtual Global Launch on Tuesday 27 October at 1400 (GMT), to register please visit

To learn more about Extreme E, visit –

About Extreme E:

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles to help preserve the environment and protect the planet.

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub, a move which is estimated to lower carbon output by two thirds in comparison to air freight. It will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint as well as being used to facilitate scientific research through an on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.

About Continental Tyres: Founding Partner and Official Tyre Partner

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. In 2019, Continental generated sales of €44.5 billion and currently employs more than 230,000 people in 59 countries and markets.

The Tyres business area has 24 production and development locations worldwide. Continental is one of the leading tyre manufacturers with more than 56,000 employees and posted sales of €11.7 billion in 2019 in this business area. Continental ranks among the technology leaders in tyre production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The portfolio of the Tyres business area includes services for the tyre trade and fleet applications, as well as digital management systems for tyres.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States, CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 300 customers in 50 countries.

About LuisaViaRoma:

Established in 1929, LuisaViaRoma has been an online luxury destination since 1999. In 2019, LuisaViaRoma celebrated the company’s 90th anniversary, as well as the 20th anniversary of its online business.