Madison, WI (May 20, 2011) – The 2011 TORC season will see Keith Steele compete in the PRO-2 division with new team sponsor Race Team Gear. The licensed distributor of NASCAR apparel will have their logo prominently displayed on the door of the #29 PRO-2 Chevy for six rounds of racing which will include both weekends at the “Big House” in Crandon and as well as the August stop at Bark River in Michigan’s Upper Peninsula. The Race Team Gear partnership looked to maximize its exposure with Steele Off-Road and coming on board at these ironic venues will definitely meet that requirement.
Along with Team Race Gear, Steele Off-Road has several valuable and important product sponsors that will go along way to ensure the Madison, Wisconsin based team is well prepared every time the 900 horsepower Wolverine Performance Chevrolet powerplant applies its power through the J & H transmission and into the Kumho Tires.
Additional longtime partners with Steele Off-Road include King Shocks, MSD Ignition, Yank Converters, and Phil’s Inc. These incredible companies were on board with Keith Steele as he worked his way through the Sportsman ranks and are still factors to the success of team’s PRO-2 program.
Other companies like Allstar Performance, R2C Competition Filters, and Mellum Construction are on board for the second consecutive year.
New for 2011 is the addition of Fastenal of Monroe, Wisconsin and Race One Online. Fastenal of Monroe is a very valuable asset as the need for shop supplies and hardware stay constant all season long. The Race One Online partnership will assist with the team’s marketing; in turn the team will bring brand awareness to the young upstart business.
“The 2011 season will begin at Crandon,” noted Keith Steele. ” Instead of stretching our current budget across the entire season, we are running select events with a strong and complete package. This will allow our team to compete on a more level playing field, allowing our team’s talent to really rise towards the top of the field.”
While Keith and his team stick to this strategy, the marketing team will continue to search for marketing partners that will enable them to compete at the remaining rounds of TORC schedule.
The first TORC event of season for Keith Steele and his #29 RACE TEAM GEAR Chevrolet PRO-2 is June 18 at the Big House in Crandon, Wisconsin.
For all the latest news from Steele Off-Road please visit: www.steele-offroad.com as well as on FACEBOOK – http://www.facebook.com/pages/Keith-Steele-Racing/140067122727370
About RACE TEAM GEAR
Get ready for race day with officially licensed NASCAR gear from RACE TEAM GEAR. Find the same NASCAR caps, jackets, t-shirts and sweatshirts that are sold trackside, plus worn by racing pit crews. Keep your NASCAR wardrobe up-to-date with new 2011 sponsors and paint schemes. Go towww.raceteamgear.com to order your NASCAR licensed apparel.
About Keith Steele
Birthdate: April 14, 1975
Family: Wife – Elizabeth (Izzy) – Son – Max
Hometown: Madison, WI
2010 – Rookie Season in PRO-2WD
2009 TORC Super Truck Champion – 8 wins & 2 runner-up finishes
2009 TORC Driver of the Year
2008 WSORR Driver of the Year
2008 WSORR Super Truck Champion
2004 & 2008 CORR Stock Truck Championship
BorgWarner World Championships – 2000, 2004, & 2008
44 Career Wins