March 14th, 2012, New York, New York – Ken Block and Hot Wheels are proud to announce the launch of The $10,000 Ken Block x Hot Wheels Fan Video Throwdown contest. Based around signature Hot Wheels RC Ken Block products (the Ken Block Fiesta Stunt Car and iNitro Speeders™ Ken Block Fiesta) the idea is simple: Give fans the chance to direct their own “Ken Block Gymkhana video” on a small scale and reward the best entry with a massive $10,000 cash prize, as well as the opportunity to join the master of Gymkhana at an upcoming test where the winner will be invited to take a crack at filming Block while he performs the real deal.
“I’ve been thrilled with having my very own Hot Wheels product,” said Block. “I loved playing with Hot Wheels growing up, so to have my own signature cars with them now is a dream come true. However, I’m really stoked about this contest because it gives fans the chance to win some serious money, as well as a chance to come see what I do live. It’s an amazing opportunity!”
Starting on March 14th and running until March 24th, fans will be able to submit videos that they’ve created as entries for the Ken Block x Hot Wheels $10,000 Fan Video Throwdown through the Ken Block Facebook page. From March 26th until March 28th, Block and the Monster World Rally Team will select the top 43 submissions as entry into the contest, announcing them via Facebook. Those 43 fans will then be sent their very own Hot Wheels RC Ken Block Fiesta Stunt Car and Hot Wheels RC iNitro Speeders Ken Block Fiesta. Once the top 43 have received their products, they’ll have from March 29th until April 9th to create their very own “Ken Block Gymkhana video” with the provided Hot Wheels products. On April 9th Ken Block and the Monster World Rally Team will select the top 7 videos according to the contest criteria. From April 12th – 17th fans themselves will be able to vote for the top 3 videos and finally on April 18th Ken Block himself will select the grand prize winner from the fan-voted top 3 clips.
“I can’t wait to see what the fans come up with,” said Block. “My fans are pretty amazing and we’re constantly getting emails from them that show their creativity. In these clips I’ll be looking for some of that creativity, as well as the contestant’s ability to promote their video, what sort of viralness they develop and, most importantly, their skill level of driving!”
For full contest details and rules, please visit: https://apps.facebook.com/ken-block-hot-wheels/start
For images of all of the Ken Block signature edition Hot Wheels product: https://www.dropbox.com/gallery/11444926/1/HW?h=656bc2
About Ken Block: Ken Blockʼs rally career began in 2005. His skill and car control became quickly apparent and Block aptly nabbed Rookie of the Year in the Rally America Championship. Since then, Block has continued to race in the series, boasting a healthy ten overall wins, in addition to numerous podium appearances as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shedding light on the sport within the United States. His keen branding and marketing acumen has allowed Block to achieve global fame as a rally driver through his wildly successful viral videos, which include his record-setting jump for the TV series Stunt Junkies, his scenes in the DC snowboard video Mtn.Lab 1.5 and spy footage of his Subaru TRAX STI project in action, along with his Gymkhana videos. Ad Age named his “Gymkhana TWO” the No. 4 Viral Video of 2009 and his “Gymkhana THREE; Part 2 Ultimate Playground; l’Autodrome” the No. 6 Viral Video of 2010. At the start of 2012, Gymkhana FOUR: The Hollywood Megamercial was named the top-shared viral add of 2011 by Marketing Magazine Australia. In January 2010, he formed the Monster World Rally Team and signed with Ford to become the first American to campaign in the World Rally Championship, becoming only the second American to ever score points in the WRC during his inaugural 2010 season. Additionally, his signing with Ford included campaigning domestically in racing (Global RallyCross, X Games and Rally America), as well as continuing to do gymkhana. Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand.
About Monster World Rally Team: Created and assembled by Ken Block, the object of the Monster World Rally Team is to redefine the race-team archetype. The team is driven not only to win, but to also market motorsport through innovative, creative and interactive ways. The team is supported by Monster Energy, Ford Motor Company, DC Shoes, Pirelli Tires and the DiRT Showdown videogame.